UGC Strategy & Video Coordination
Budget: $250 – $750 USD
I need a hands-on creative strategist for dietary supplement related brand, who can map out a clear content direction, turn those ideas into briefs for our UGC creators, and then keep an eye on the edit until every clip and caption is ready to publish.
Here’s what I’ll rely on you for:
• Shape a content strategy that keeps our audience talking and, ultimately, drives customer engagement.
• Work directly with our roster of Instagram and TikTok creators—plus a few Facebook-first contributors—to refine concepts, source raw footage, and guide them on story flow, hooks, and CTAs.
• Oversee the post-production pipeline, giving timely notes to motion and video editors so the final cuts match the creative vision, voice, and platform specs.
All strategy documents, creator briefs, and final edits should be delivered via a shared Google Drive and organized by campaign. When a piece goes live, we’ll review engagement metrics together and refine the next round, so a test-and-learn mindset is essential.
If you’re quick on trend research, confident writing concise briefs, and comfortable steering multiple editors toward a single creative goal, I’d love to hear how you’d approach our first campaign.
Here’s what I’ll rely on you for:
• Shape a content strategy that keeps our audience talking and, ultimately, drives customer engagement.
• Work directly with our roster of Instagram and TikTok creators—plus a few Facebook-first contributors—to refine concepts, source raw footage, and guide them on story flow, hooks, and CTAs.
• Oversee the post-production pipeline, giving timely notes to motion and video editors so the final cuts match the creative vision, voice, and platform specs.
All strategy documents, creator briefs, and final edits should be delivered via a shared Google Drive and organized by campaign. When a piece goes live, we’ll review engagement metrics together and refine the next round, so a test-and-learn mindset is essential.
If you’re quick on trend research, confident writing concise briefs, and comfortable steering multiple editors toward a single creative goal, I’d love to hear how you’d approach our first campaign.