Strategy & Content Generation for Social Media Ads
Budget: $30 – $250 USD
I sell high-end baling machines— heavy-duty, fully-automated units built for factories, large printing presses, corporate campuses and the occasional U.N. field office. After a year of Facebook ads I have plenty of clicks yet very few prospects who can actually afford or justify the investment.
My goal is simple: generate qualified inquiries from decision-makers inside major waste-producing operations, not from small shops hunting for budget or second-hand gear. Educational posts have performed best for me so far, and I already have a full set of professional graphics, photos and spec sheets ready to deploy.
Here’s what I need from you:
• A concise social media strategy that sharpens my positioning for premium buyers and filters out price-sensitive audiences.
• Detailed audience targeting (look-alikes, job titles, company sizes, industries) for Facebook and, if it will improve lead quality, expanded guidance for LinkedIn or any other relevant platform.
• Fresh post and ad copy—still educational in tone—paired with the creative assets I supply.
• A 30–day content calendar plus recommended campaign structure that captures leads into my existing CRM.
• Clear metrics and checkpoints so I know whether we are attracting factory managers, sustainability officers, procurement heads and similar high-value contacts.
If you’ve turned niche industrial equipment into strong, qualified pipelines before, let’s talk about how you’ll do the same for my premium balers. NOTE : This role requires proven experience marketing B2B or industrial products to Nigerian businesses. Applicants without direct Nigeria or West Africa market experience will not be considered.
My goal is simple: generate qualified inquiries from decision-makers inside major waste-producing operations, not from small shops hunting for budget or second-hand gear. Educational posts have performed best for me so far, and I already have a full set of professional graphics, photos and spec sheets ready to deploy.
Here’s what I need from you:
• A concise social media strategy that sharpens my positioning for premium buyers and filters out price-sensitive audiences.
• Detailed audience targeting (look-alikes, job titles, company sizes, industries) for Facebook and, if it will improve lead quality, expanded guidance for LinkedIn or any other relevant platform.
• Fresh post and ad copy—still educational in tone—paired with the creative assets I supply.
• A 30–day content calendar plus recommended campaign structure that captures leads into my existing CRM.
• Clear metrics and checkpoints so I know whether we are attracting factory managers, sustainability officers, procurement heads and similar high-value contacts.
If you’ve turned niche industrial equipment into strong, qualified pipelines before, let’s talk about how you’ll do the same for my premium balers. NOTE : This role requires proven experience marketing B2B or industrial products to Nigerian businesses. Applicants without direct Nigeria or West Africa market experience will not be considered.