Squarespace SEO & Homepage Redesign

I need a hand tightening up both the search performance and the look-and-feel of my Squarespace site. The priority on the SEO side is sharpening keyword optimisation and developing a clear content strategy that speaks directly to parents—the core audience for the brand. I already have basic metadata in place, but rankings remain flat, so I’m expecting fresh keyword research, on-page tweaks, and guidance on how future blog posts can be structured to capture long-tail searches.

Design-wise, the homepage needs a facelift. The structure feels cluttered and the imagery, colour palette, and font pairings don’t quite resonate with mums and dads who are usually browsing on mobile. I want a cleaner layout, stronger visual hierarchy, and updated images or graphical accents that align with the refreshed copy you’ll help shape.

Deliverables
• Keyword research report with recommended focus terms
• Revised page copy or outlines reflecting the new content strategy
• Implemented on-page SEO adjustments inside Squarespace (titles, headings, alt tags, URL slugs)
• Redesigned homepage layout published in Squarespace, including updated images, colours, and fonts optimised for mobile and desktop
• Brief hand-off notes so I can maintain consistency on future pages and posts

I’m comfortable adding you to the site as a contributor so you can work directly in the Squarespace editor. Familiarity with Google Analytics and Search Console is a plus; any external tools like SEMrush or Ahrefs are welcome if they streamline the process. Let me know your timeline and any questions you have—ideally I’d like to start within the week.