Spanish Social Media Strategist for Cosmetics Brand Launch
Budget: $15 – $25 USD
We have just finalized our brand and initial product line, and we are ready to build a passionate community and drive our inaugural sales. This collaboration focuses on building our presence primarily on Instagram and TikTok, with supporting content on Facebook and Pinterest. The goal is to build hype, establish a distinctive brand voice, grow an engaged following, and convert that community into loyal customers.
What the Work Looks Like:
I will provide you with our brand guidelines, product information, key messaging, and any raw assets (product photos, ingredient lists, brand story). Your task will be to translate this into a captivating and strategic social media plan. This includes a mix of educational content, stunning visuals, user-generated content campaigns, and influencer-style short videos, all tailored to each platform's unique audience and best practices.
Key Responsibilities & Deliverables:
Strategy & Planning: Develop a monthly content calendar outlining themes, post types, and campaigns across all platforms.
Requirements:
Proven Experience managing social media accounts for cosmetics, beauty, wellness, or lifestyle brands. A portfolio is mandatory.
A strong visual aesthetic and demonstrated skills in graphic design and short-form video creation.
Excellent writing and editing skills in both English and Spanish.
Deep understanding of current trends on Instagram Reels and TikTok and what resonates in the beauty space.
Understanding of how to drive sales through social media (e.g., using strong CTAs, tracking link clicks, running giveaway campaigns).
Ability to act as the brand's "voice and image guardian," maintaining a cohesive and impactful brand identity.
What We Value:
Proactivity: Bringing new, creative ideas to the table based on trends. Creativity: Making our products look irresistible. Analytical Skills: Using data to inform what we do next. Reliability: Hitting deadlines and maintaining a consistent posting schedule.
What the Work Looks Like:
I will provide you with our brand guidelines, product information, key messaging, and any raw assets (product photos, ingredient lists, brand story). Your task will be to translate this into a captivating and strategic social media plan. This includes a mix of educational content, stunning visuals, user-generated content campaigns, and influencer-style short videos, all tailored to each platform's unique audience and best practices.
Key Responsibilities & Deliverables:
Strategy & Planning: Develop a monthly content calendar outlining themes, post types, and campaigns across all platforms.
Requirements:
Proven Experience managing social media accounts for cosmetics, beauty, wellness, or lifestyle brands. A portfolio is mandatory.
A strong visual aesthetic and demonstrated skills in graphic design and short-form video creation.
Excellent writing and editing skills in both English and Spanish.
Deep understanding of current trends on Instagram Reels and TikTok and what resonates in the beauty space.
Understanding of how to drive sales through social media (e.g., using strong CTAs, tracking link clicks, running giveaway campaigns).
Ability to act as the brand's "voice and image guardian," maintaining a cohesive and impactful brand identity.
What We Value:
Proactivity: Bringing new, creative ideas to the table based on trends. Creativity: Making our products look irresistible. Analytical Skills: Using data to inform what we do next. Reliability: Hitting deadlines and maintaining a consistent posting schedule.