Social Media Strategist & Content Director

We are seeking a Content Director / Social Media Strategist to own the strategic direction, content decision-making, and performance outcomes of our social media presence. This role is not execution-focused; it is strategy-led and authority-driven, ensuring that every piece of content serves a clear purpose and achieves measurable attention and retention.

This position acts as the final decision-maker on content structure, hooks, storytelling, and posting readiness, working closely with editors and internal teams.

Key Responsibilities

1. Define the content strategy and narrative direction across social media platforms

2. Review raw content and determine:





What content should be published



What should be removed or restructured



Why each piece of content exists

3. Identify and protect hooks, retention points, and payoffs within content

4. Provide clear editorial guidance, including:





Cut maps



Do-not-cut elements



Structured direction to editing teams

5. Ensure platform-native content thinking based on attention, clarity, and retention

6. Maintain authority over content decisions while collaborating with editors and marketing teams

7. Evaluate content performance and refine strategy based on audience behavior

8. Maintain consistency in messaging while prioritizing performance over aesthetics

Required Competencies (Non-Negotiable)

1. Strong pattern recognition developed through hands-on publishing experience

2. Deep understanding of platform behavior, including:





First-second hooks



Retention curves



Rewatch value



Loopability

3. Ability to assess raw footage and instantly identify:





Key moments



Retention risks



Core message

4. Proven ability to make decisive content judgments, including withholding weak content

5. Strong communication skills to provide precise, actionable direction to editors

Experience & Qualifications





5+ years of experience in content strategy, social media strategy, or growth content roles



Demonstrated experience leading content direction for digital or social platforms



Experience working with video-based content teams is highly preferred



Performance-driven mindset with strong analytical and decision-making skills

Preferred Background Titles





Content Director



Head of Content



Social Media Strategist (Content-First)



Growth Content Lead

What This Role Is Not





A social media posting or community management role



A video editing or design role



A junior or training position

Why Join Us





Clear authority and ownership over content decisions



High-impact role with strategic influence despite part-time hours



Collaborative on-site work environment



Opportunity to shape and scale content performance