Social Media Marketing Strategy

Job ID: 40518771

Budget: ₹12,500 – ₹37,500 INR

Social media will be the heartbeat of my upcoming digital push, so the entire campaign needs to be built around that channel. I have not settled on the exact platform mix yet—Facebook, Instagram, LinkedIn, or a smart combination—so your first task is to analyse my audience and propose where we will gain the greatest traction.

Here is what I need next:
• A concise strategy document outlining target personas, platform selection, creative angles, posting cadence, KPIs, and the primary tools you will rely on (Meta Business Suite, Hootsuite, Canva, Google Analytics, etc.).
• A 30-day content calendar complete with copy hooks and visual guidelines ready for approval.
• End-to-end campaign setup, scheduling, and day-to-day monitoring during the initial launch phase.
• Weekly performance reports that translate raw metrics into clear, actionable insights.

If you see smart ways to weave email marketing or SEO into the roadmap later, feel free to spell that out, but keep the core focus on social media for now. Clear communication, data-driven decisions, and imaginative yet on-brand creative are non-negotiable.

Please share one or two brief success stories demonstrating how you have taken a social-first strategy from concept to measurable growth so I can gauge fit quickly.