Social Media Content Strategist
Budget: $250 – $750 USD
I need a clear, data-driven content strategy that turns my Instagram and TikTok profiles into consistent traffic sources for my website. The assignment covers three areas: an audit of my current presence, a content plan that fits each platform’s culture, and a performance framework so I can see exactly how posts translate into site visits.
To get there, please:
• Review existing posts, hashtags, and bio links, pinpointing gaps that may be costing clicks.
• Map out a 30-day content calendar with post themes, captions, creative notes, and optimal upload times.
• Recommend on-brand TikTok trends, Reels formats, and call-to-action phrasing that drive users off-platform.
• Define simple KPIs (CTR, profile link taps, landing-page sessions) and a tracking sheet I can update weekly.
I’ll supply analytics access and brand guidelines as soon as we start. The strategy should be platform-native—short-form video ideas for TikTok, carousel or Reel concepts for Instagram—and stay focused on one outcome: moving social audiences to my site.
To get there, please:
• Review existing posts, hashtags, and bio links, pinpointing gaps that may be costing clicks.
• Map out a 30-day content calendar with post themes, captions, creative notes, and optimal upload times.
• Recommend on-brand TikTok trends, Reels formats, and call-to-action phrasing that drive users off-platform.
• Define simple KPIs (CTR, profile link taps, landing-page sessions) and a tracking sheet I can update weekly.
I’ll supply analytics access and brand guidelines as soon as we start. The strategy should be platform-native—short-form video ideas for TikTok, carousel or Reel concepts for Instagram—and stay focused on one outcome: moving social audiences to my site.