Social Media & Content Manager Needed
Budget: $30 – $80 USD
Content & Social Media Manager for Premium Lifestyle Ecommerce Brand
We are looking for an experienced Content & Social Media Manager to support The White Company, a premium UK-based lifestyle brand offering homeware, bedding, clothing, fragrance, gifts, and everyday lifestyle products.
This role is ideal for someone who has strong experience in social media strategy, brand storytelling, content planning, short-form video, community engagement, and premium lifestyle content.
You will help strengthen the brand’s social presence, improve content consistency, support product launches and seasonal campaigns, and create engaging content across platforms such as Instagram, TikTok, Facebook, Pinterest, and other relevant channels.
About The White Company
The White Company is a premium British lifestyle brand known for timeless design, refined white and neutral aesthetics, high-quality materials, and a polished customer experience. The brand operates across ecommerce and retail channels, offering products across home, bedroom, clothing, fragrance, gifting, and lifestyle categories.
Our digital and social presence plays an important role in helping customers discover collections, understand product quality, connect with the brand, and engage with seasonal stories.
Responsibilities
The selected freelancer will be responsible for:
Managing and improving the brand’s organic social media strategy across Instagram, TikTok, Facebook, Pinterest, and other relevant platforms.
Planning and executing social content calendars, campaign content, captions, content briefs, and publishing schedules.
Creating or guiding social-first content including short-form videos, reels, stories, carousels, static posts, campaign assets, and editorial-style content.
Maintaining a consistent premium brand voice across all content.
Supporting seasonal campaigns, gifting moments, product launches, promotional events, partnerships, and community storytelling.
Managing community engagement and ensuring timely, professional, on-brand responses.
Coordinating with internal teams including Marketing, Ecommerce, Creative, Brand, Merchandising, HR, Retail / Store Operations, and Customer Experience.
Developing content toolkits or guidelines to help retail/local teams contribute on-brand content.
Tracking social performance and providing recommendations based on engagement, reach, traffic, follower growth, campaign performance, and content quality.
Identifying trends, content opportunities, and platform-specific improvements that fit a premium lifestyle brand.
Requirements
We are looking for someone with:
1–3+ years of experience in social media management, content strategy, brand content, or digital content leadership.
Experience working with lifestyle, retail, ecommerce, home, fashion, beauty, fragrance, gifting, or premium consumer brands.
Strong writing and editing skills.
Experience managing social platforms such as Instagram, TikTok, Facebook, and Pinterest.
Strong understanding of short-form video, social-first content, platform trends, content calendars, and community management.
Ability to create polished, premium, brand-aligned content.
Strong project management and stakeholder coordination skills.
Ability to analyze performance data and turn insights into practical content improvements.
Experience with tools such as Canva, Adobe Creative Suite, social scheduling tools, social reporting tools, Google Analytics / GA4, WordPress or similar CMS platforms is a plus.
Nice to Have
Experience with premium retail, homeware, bedding, fragrance, gifting, fashion, beauty, or lifestyle brands.
Experience working with retail/store teams or local content contributors.
Experience managing influencers, creators, photographers, videographers, or agency partners.
Experience supporting seasonal campaigns, product launches, gifting campaigns, retail events, or promotional calendars.
Experience creating content toolkits, social guidelines, or editorial calendars.
Expected Deliverables
Weekly:
Social calendar execution
Content planning and publishing
Community management
Campaign and launch content coordination
Short-form video, static, carousel, story, and campaign content support
Content status updates and recommendations
Monthly:
Social performance report
Content insights and optimization recommendations
Review of engagement, reach, traffic, follower growth, and campaign performance
Content calendar and pipeline updates
Suggestions for improving brand storytelling and audience engagement
Quarterly:
Social strategy refinement
Content performance review
Recommendations for platform mix, content themes, influencer support, and short-form video growth
Improved content consistency across social, ecommerce, and campaign touchpoints
Work Setup
Employment Type: Freelance / Contract-based
Work Model: Remote
Duration: Long-term collaboration preferred
Timezone: Strong overlap with UK / Europe business hours preferred
Workload: To be discussed based on project scope
Compensation: Hourly rate or project-based pricing depending on experience and portfolio quality
Application Requirements
Please include:
Your resume or short professional profile
Portfolio or examples of social media work
Examples of content calendars, campaigns, short-form videos, captions, or brand storytelling work
Relevant experience with lifestyle, ecommerce, retail, fashion, beauty, homeware, fragrance, or premium brands
Any performance metrics you can share, such as engagement growth, reach, traffic, follower growth, campaign results, or community improvement
Your availability and preferred hourly rate or pricing model
Application Question
If you joined The White Company as a Content & Social Media Manager and had to improve brand storytelling and social engagement within the first 30 days, what would you audit first and what actions would you prioritize?
We are looking for an experienced Content & Social Media Manager to support The White Company, a premium UK-based lifestyle brand offering homeware, bedding, clothing, fragrance, gifts, and everyday lifestyle products.
This role is ideal for someone who has strong experience in social media strategy, brand storytelling, content planning, short-form video, community engagement, and premium lifestyle content.
You will help strengthen the brand’s social presence, improve content consistency, support product launches and seasonal campaigns, and create engaging content across platforms such as Instagram, TikTok, Facebook, Pinterest, and other relevant channels.
About The White Company
The White Company is a premium British lifestyle brand known for timeless design, refined white and neutral aesthetics, high-quality materials, and a polished customer experience. The brand operates across ecommerce and retail channels, offering products across home, bedroom, clothing, fragrance, gifting, and lifestyle categories.
Our digital and social presence plays an important role in helping customers discover collections, understand product quality, connect with the brand, and engage with seasonal stories.
Responsibilities
The selected freelancer will be responsible for:
Managing and improving the brand’s organic social media strategy across Instagram, TikTok, Facebook, Pinterest, and other relevant platforms.
Planning and executing social content calendars, campaign content, captions, content briefs, and publishing schedules.
Creating or guiding social-first content including short-form videos, reels, stories, carousels, static posts, campaign assets, and editorial-style content.
Maintaining a consistent premium brand voice across all content.
Supporting seasonal campaigns, gifting moments, product launches, promotional events, partnerships, and community storytelling.
Managing community engagement and ensuring timely, professional, on-brand responses.
Coordinating with internal teams including Marketing, Ecommerce, Creative, Brand, Merchandising, HR, Retail / Store Operations, and Customer Experience.
Developing content toolkits or guidelines to help retail/local teams contribute on-brand content.
Tracking social performance and providing recommendations based on engagement, reach, traffic, follower growth, campaign performance, and content quality.
Identifying trends, content opportunities, and platform-specific improvements that fit a premium lifestyle brand.
Requirements
We are looking for someone with:
1–3+ years of experience in social media management, content strategy, brand content, or digital content leadership.
Experience working with lifestyle, retail, ecommerce, home, fashion, beauty, fragrance, gifting, or premium consumer brands.
Strong writing and editing skills.
Experience managing social platforms such as Instagram, TikTok, Facebook, and Pinterest.
Strong understanding of short-form video, social-first content, platform trends, content calendars, and community management.
Ability to create polished, premium, brand-aligned content.
Strong project management and stakeholder coordination skills.
Ability to analyze performance data and turn insights into practical content improvements.
Experience with tools such as Canva, Adobe Creative Suite, social scheduling tools, social reporting tools, Google Analytics / GA4, WordPress or similar CMS platforms is a plus.
Nice to Have
Experience with premium retail, homeware, bedding, fragrance, gifting, fashion, beauty, or lifestyle brands.
Experience working with retail/store teams or local content contributors.
Experience managing influencers, creators, photographers, videographers, or agency partners.
Experience supporting seasonal campaigns, product launches, gifting campaigns, retail events, or promotional calendars.
Experience creating content toolkits, social guidelines, or editorial calendars.
Expected Deliverables
Weekly:
Social calendar execution
Content planning and publishing
Community management
Campaign and launch content coordination
Short-form video, static, carousel, story, and campaign content support
Content status updates and recommendations
Monthly:
Social performance report
Content insights and optimization recommendations
Review of engagement, reach, traffic, follower growth, and campaign performance
Content calendar and pipeline updates
Suggestions for improving brand storytelling and audience engagement
Quarterly:
Social strategy refinement
Content performance review
Recommendations for platform mix, content themes, influencer support, and short-form video growth
Improved content consistency across social, ecommerce, and campaign touchpoints
Work Setup
Employment Type: Freelance / Contract-based
Work Model: Remote
Duration: Long-term collaboration preferred
Timezone: Strong overlap with UK / Europe business hours preferred
Workload: To be discussed based on project scope
Compensation: Hourly rate or project-based pricing depending on experience and portfolio quality
Application Requirements
Please include:
Your resume or short professional profile
Portfolio or examples of social media work
Examples of content calendars, campaigns, short-form videos, captions, or brand storytelling work
Relevant experience with lifestyle, ecommerce, retail, fashion, beauty, homeware, fragrance, or premium brands
Any performance metrics you can share, such as engagement growth, reach, traffic, follower growth, campaign results, or community improvement
Your availability and preferred hourly rate or pricing model
Application Question
If you joined The White Company as a Content & Social Media Manager and had to improve brand storytelling and social engagement within the first 30 days, what would you audit first and what actions would you prioritize?