Short-form Social Media Growth Strategist

Job ID: 40341827

Budget: $250 – $750 USD

Summary
We are seeking an experienced social media strategist to create a robust and scalable posting system for YouTube Shorts, Instagram Reels, and TikTok supporting a content platform exploring spirituality, personal growth. The ideal candidate will have a proven track record in developing strategies that enhance engagement and follower growth across these platforms. Your expertise in analyzing trends and audience behavior will be crucial in maximizing our content's reach. If you are passionate about social media and have the skills to drive results, we would love to hear from you!

Overview:
We’re looking for a social media distribution strategist to design a posting and growth system across:
YouTube Shorts
Instagram Reels
TikTok
This is not a content strategy or social media manager role.
We already have the content. We need someone to outline how it gets distributed, tested, and scaled.

Context:
We have:
~800 long-form videos
A large pipeline of short-form clips derived from those videos
Our focus is building a high-volume, consistent posting system that drives organic growth across all three platforms.

What We Need (Scope of Work):
We want a clear, executable posting + distribution framework, including:

1. Posting Cadence & Volume
How often to post per platform (daily / weekly targets)
Recommended volume for scaling (we are open to aggressive posting)
How to ramp from 0 → high-frequency output

2. Cross-Platform Distribution Strategy
Whether to post the same clips across all platforms or stagger
Platform-specific adjustments (if any)
How to sequence content across YouTube / IG / TikTok

3. Timing & Scheduling
Best practices for timing (time of day, batching, etc.)
Whether timing materially impacts growth at our stage

4. Testing & Iteration System
How to test clips efficiently at scale
When to repost, recycle, or discard content
How to identify early signals of “winning” clips

5. Growth Mechanics
How short-form content compounds over time
What actually drives follower growth vs vanity metrics
Common mistakes in high-volume posting systems

6. Execution Framework
A system that a separate social media manager can follow
Clear guidelines, not theory

Deliverables:
A clear written framework (practical, not generic)

Optional: Loom walkthrough or 30–60 min call

Ideal Candidate:
Has hands-on experience running or advising short-form posting systems
Deep understanding of:
YouTube Shorts distribution
TikTok growth loops
Instagram Reels behavior
Thinks in systems and volume, not one-off posts
Can clearly explain what works vs what doesn’t

Engagement Structure:
Initial engagement: Strategy + framework

Budget: ~$300 - $450
Potential for ongoing paid consulting as we scale

To Apply:
Please include:
Examples of accounts you’ve worked on (especially high-volume posting)
How you would approach posting frequency across these 3 platforms
Any systems/frameworks you’ve used successfully