Senior SEO Performance Strategist (Luxury Segment)
Budget: $750 – $1,500 CAD
Summary
Overview
Genuwine Cellars is a premier North American atelier specializing in custom luxury wine cellars. Search currently drives 40% of our total traffic, and we are seeking a performance-driven specialist to bridge the gap from "high rankings" to "market dominance".
Please read the requirements for applications thoroughly.
This is not a blogging or generalist role. This is a high-level growth position tied directly to Organic MQL Expansion. You will own the strategy and execution required to move our current #2 and #3 rankings into the #1 spot across North America.
The Requirement for Application
To be considered, please include a brief preliminary audit of our current public-facing search presence (Genuwine Cellars). Identify one high-intent keyword where we are currently underperforming against a key competitor and outline your 30-day tactical approach to overtaking them.
Scope of Work
1. Monthly Content Strategy & Strike-Zone Offensive
Keyword Research: Focus on a mix of high-intent commercial, geo-specific (Florida, New York, etc.), and informational terms.
Strike-Zone Management: Aggressively optimize for terms currently in the #2–#5 range to capture #1 real estate.
Competitor Gap Analysis: Identify and exploit weaknesses in the search presence of national and local competitors.
2. Tactical Content Planning
Output: 4–8 deep-research article outlines and 2–4 commercial/geo-landing page briefs per month.
Conversion Mapping: Every page must have a defined internal linking strategy and a clear conversion objective aligned with our high-ticket sales funnel.
3. Execution & On-Page Mastery
Full-Stack Delivery: Deliver fully written, SEO-optimized drafts including H1–H3 structure, metadata, Schema recommendations, and FAQ sections.
Luxury Positioning: Content must maintain the "Master Atelier" voice—elevated, technical, and authoritative.
Snippet Targeting: Proactively optimize for Featured Snippets and "People Also Ask" blocks.
4. Performance & Local Accountability
Map Pack Dominance: Implement tactics to improve Google Business Profile visibility in key luxury markets where we are currently stalled.
Continuous Optimization: Monitor ranking shifts and execute refresh strategies for underperforming high-value pages.
Required Experience
High-Ticket/Luxury SEO: Proven experience with $50k+ average order value (AOV) products.
E-E-A-T Mastery: Ability to leverage technical design expertise into high-ranking content.
Performance Focus: Experience moving baseline CTRs (our current baseline is ~1.1%) in highly competitive markets.
KPIs
Non-branded ranking growth (Focus on #1 rankings).
CTR Improvement across priority commercial pages.
Organic MQL Growth (Qualified leads, not just traffic).
Expansion of Geographic Visibility (Map Pack and Local Search).
Overview
Genuwine Cellars is a premier North American atelier specializing in custom luxury wine cellars. Search currently drives 40% of our total traffic, and we are seeking a performance-driven specialist to bridge the gap from "high rankings" to "market dominance".
Please read the requirements for applications thoroughly.
This is not a blogging or generalist role. This is a high-level growth position tied directly to Organic MQL Expansion. You will own the strategy and execution required to move our current #2 and #3 rankings into the #1 spot across North America.
The Requirement for Application
To be considered, please include a brief preliminary audit of our current public-facing search presence (Genuwine Cellars). Identify one high-intent keyword where we are currently underperforming against a key competitor and outline your 30-day tactical approach to overtaking them.
Scope of Work
1. Monthly Content Strategy & Strike-Zone Offensive
Keyword Research: Focus on a mix of high-intent commercial, geo-specific (Florida, New York, etc.), and informational terms.
Strike-Zone Management: Aggressively optimize for terms currently in the #2–#5 range to capture #1 real estate.
Competitor Gap Analysis: Identify and exploit weaknesses in the search presence of national and local competitors.
2. Tactical Content Planning
Output: 4–8 deep-research article outlines and 2–4 commercial/geo-landing page briefs per month.
Conversion Mapping: Every page must have a defined internal linking strategy and a clear conversion objective aligned with our high-ticket sales funnel.
3. Execution & On-Page Mastery
Full-Stack Delivery: Deliver fully written, SEO-optimized drafts including H1–H3 structure, metadata, Schema recommendations, and FAQ sections.
Luxury Positioning: Content must maintain the "Master Atelier" voice—elevated, technical, and authoritative.
Snippet Targeting: Proactively optimize for Featured Snippets and "People Also Ask" blocks.
4. Performance & Local Accountability
Map Pack Dominance: Implement tactics to improve Google Business Profile visibility in key luxury markets where we are currently stalled.
Continuous Optimization: Monitor ranking shifts and execute refresh strategies for underperforming high-value pages.
Required Experience
High-Ticket/Luxury SEO: Proven experience with $50k+ average order value (AOV) products.
E-E-A-T Mastery: Ability to leverage technical design expertise into high-ranking content.
Performance Focus: Experience moving baseline CTRs (our current baseline is ~1.1%) in highly competitive markets.
KPIs
Non-branded ranking growth (Focus on #1 rankings).
CTR Improvement across priority commercial pages.
Organic MQL Growth (Qualified leads, not just traffic).
Expansion of Geographic Visibility (Map Pack and Local Search).