Senior SEO Content Strategist for Wine Cellar Company

We are a luxury custom wine cellar design and manufacturing company operating across North America. We are seeking a senior-level SEO content strategist to collaborate on and own ongoing content planning, keyword research, writing, and on-page optimization.

This is not a blogging role. This is a performance-driven SEO growth role tied directly to organic MQL expansion.

You will be responsible for producing research-backed, conversion-focused content aligned with strict research guidelines provided by our team.

Scope of Work
1. Monthly Content Strategy

Keyword research (commercial + geo + informational)

Topic cluster mapping

Competitor gap analysis

SERP intent review

AI search optimization considerations

Content opportunity roadmap

2. Content Planning

Per month:

4–8 article outlines

2–4 commercial/geo landing page briefs

Internal linking strategy

Conversion objective per page

3. Writing & Optimization

Deliverables must include:

Fully written SEO-optimized draft

H1–H3 structure

Meta title + description

Internal linking recommendations

FAQ section

Schema recommendations

Featured snippet targeting

Mobile readability review

Clear CTA placement

4. Performance Accountability

Monitor ranking shifts

Identify underperforming pages

Recommend a refresh strategy

Improve CTR on priority pages

Align with measurable KPIs

Required Experience

High-ticket service SEO

Luxury brand positioning

Location-based SEO

E-E-A-T implementation

Structured data understanding

Experience improving CTR in competitive markets

KPIs

Non-branded ranking growth

CTR improvement (current baseline ~1.1%)

Expansion of geo visibility

Organic MQL growth

Increased engagement on mobile