SEO and AI Optimization for Coaching Website

Job ID: 40459247

Budget: €12 – €18 EUR

I am looking for ongoing support and maintenance for my website, boettcher-coaching.de, to enhance its visibility in the German market. The focus is on SEO and AI-driven optimization, specifically targeting coaching and therapy services for fear and panic. While the site currently performs fairly well, I need improvements to ensure it ranks better.

Key Requirements:
1. Classic SEO tasks:
– Ensuring crawlability, clean indexing, and logical internal linking
– Precise Schema.org markup, EEAT signals, and thorough technical audits

2. Advanced AI-driven strategies:
– Generative Engine Optimization, AI Search Optimization, and LLM Visibility tactics
– Development of semantic search systems, Retrieval/RAG concepts, and Content Chunking for LLM compatibility
– Maintenance of Knowledge Graphs, structured data (FAQ-, HowTo-, Article-Schema), and Entity SEO to establish topical authority
– Optimization for AI Overviews, Perplexity Visibility, and accurate source citation to link model answers back to us

Goal:
I want every page to be present in both traditional SERP indexes and AI overviews while projecting semantic authority.

Deliverables:
– Technical analyses with an actionable roadmap
– Implementation or review of markups, Knowledge Graph expansions, and entity strengthening
– Suggestions for structuring retrieval processes (RAG) and prompts for LLMs
– Continuous monitoring with recommendations to improve rankings across platforms like Google, Bing, Perplexity & others.

The freelancer must be fluent in German, understand local regulations and market nuances, and have proven experience in both traditional SEO and semantic AI optimization. Please include references or examples of past work along with a rough timeline for the initial audit.