SEO and GEO/AISO Optimization Needed
Budget: $50 – $0 USD
At Caliber, we’re currently facing ongoing challenges with organic visibility. Over the past six months, we’ve lost a significant number of keyword rankings, and our website traffic is declining month-over-month—though our baseline traffic was never particularly high to begin with.
With limited internal resources—especially time and technical SEO expertise—we’re now looking to partner with an agency or specialist who can help us get back on track and establish a future-proof SEO, GEO, and AEO setup.
Project Goals
Our primary goals are to:
Reverse the downward trend in organic traffic and keyword rankings
Build a strong technical and content foundation optimized for both traditional SEO and modern AI Search Optimization (AEO)
Ensure our key web assets are discoverable, fast, and semantically aligned with user intent and search engine requirements
Equip our internal content team with strategic direction, frameworks, and guidance for ongoing content creation
Planned Activities
To achieve these goals, we anticipate the following activities will be required:
Full SEO/AEO audit to evaluate technical health, semantic structure, content gaps, and current performance
Keyword and competitor analysis to inform a focused strategy and identify opportunities
Technical improvements such as fixing indexing issues, broken links, redirects, and performance bottlenecks (our site is small, so this shouldn’t be overly complex or time-consuming)
Optimization of key website pages including homepage, product pages, and solution/sector pages, with both traditional SEO and AI-search (AISO) principles in mind
Creation of new landing pages where high-potential keywords lack dedicated content
Content enhancement and ongoing support, including:
Updating existing blog content where there’s SEO value
Structuring content for GEO and AEO compatibility
Delivering SEO/AEO content briefs to support our internal copywriter
Offering guidance on internal linking, metadata, and semantic markup
Monitoring and reporting, including setting up dashboards or monthly reports to track progress and surface issues
The ideal candidate should be able to demonstrate a proven track record of success in the SaaS sector, with specific experience helping B2B technology companies improve visibility, lead generation, and search performance. We’re looking for someone who understands the nuances of SaaS marketing—long sales cycles, solution-led messaging, and a high-value, low-volume keyword environment—and can tailor their approach accordingly. Case studies or references from similar clients would be appreciated.
With limited internal resources—especially time and technical SEO expertise—we’re now looking to partner with an agency or specialist who can help us get back on track and establish a future-proof SEO, GEO, and AEO setup.
Project Goals
Our primary goals are to:
Reverse the downward trend in organic traffic and keyword rankings
Build a strong technical and content foundation optimized for both traditional SEO and modern AI Search Optimization (AEO)
Ensure our key web assets are discoverable, fast, and semantically aligned with user intent and search engine requirements
Equip our internal content team with strategic direction, frameworks, and guidance for ongoing content creation
Planned Activities
To achieve these goals, we anticipate the following activities will be required:
Full SEO/AEO audit to evaluate technical health, semantic structure, content gaps, and current performance
Keyword and competitor analysis to inform a focused strategy and identify opportunities
Technical improvements such as fixing indexing issues, broken links, redirects, and performance bottlenecks (our site is small, so this shouldn’t be overly complex or time-consuming)
Optimization of key website pages including homepage, product pages, and solution/sector pages, with both traditional SEO and AI-search (AISO) principles in mind
Creation of new landing pages where high-potential keywords lack dedicated content
Content enhancement and ongoing support, including:
Updating existing blog content where there’s SEO value
Structuring content for GEO and AEO compatibility
Delivering SEO/AEO content briefs to support our internal copywriter
Offering guidance on internal linking, metadata, and semantic markup
Monitoring and reporting, including setting up dashboards or monthly reports to track progress and surface issues
The ideal candidate should be able to demonstrate a proven track record of success in the SaaS sector, with specific experience helping B2B technology companies improve visibility, lead generation, and search performance. We’re looking for someone who understands the nuances of SaaS marketing—long sales cycles, solution-led messaging, and a high-value, low-volume keyword environment—and can tailor their approach accordingly. Case studies or references from similar clients would be appreciated.