Research for Content Strategy & Social Media Campaign
Budget: £20 – £250 GBP
I need comprehensive research to develop a robust content strategy aimed at enhancing customer engagement. This strategy will be implemented across Instagram and TikTok.
For the following business:
a tech company focused on transforming recruitment through automation, transparency, and human-centered design.
Centralised Candidate Profile and Showcase Rooms: The Showcase Room concept is the flagship feature of TalentBridge and serves as a powerfully illustrative tool for streamlining the application process. By creating a single, dynamic, and comprehensive profile, candidates can eliminate the need to create multiple CVs and fill out repetitive application forms. Crucially, this system addresses information asymmetry by empowering candidates with granular control over their professional narrative. Candidates can create multiple, tailored Showcase Rooms, each specifically curated and optimised for a particular skillset.
Requirements:
- documenting clear and actionable personas for our two core audience groups:
Candidates – university students, early-career professionals, and contractors
Recruiters/Employers – talent acquisition specialists, HR professionals, and hiring managers
- Research and identify key themes and topics that resonate with our target audience.
- Research Demographics - Age range, education level, job role, career stage, and location trends.
- Research Psychographics & Interests (2025) -Career motivations, values, technology adoption behaviors, lifestyle influences, and what inspires trust and engagement.
- Research Needs - Functional needs (e.g., faster applications, better candidate filtering, structured feedback systems). Emotional needs (e.g., confidence, recognition, fairness, human connection). Aspirational needs (e.g., launching a career, building a high-quality talent pipeline, reducing turnover).
- Research Pain Points
Candidates: information asymmetry, lack of feedback, repetitive applications, fragmented platforms, impersonal processes.
Recruiters/Employers: difficulty finding quality candidates, high time/cost in manual processes, poor candidate engagement, inconsistent feedback, employer brand challenges.
Please identify and rank pain points by severity for each group.
- Research Decision-Making Triggers
Key factors that influence each group’s choice to engage with a platform like TalentBridge (e.g., efficiency, fairness, innovation, employer credibility).
Ideal Skills and Experience:
- Proven track record in content strategy development.
- Expertise in customer engagement tactics.
- Strong understanding of Instagram and TikTok algorithms and trends.
For the following business:
a tech company focused on transforming recruitment through automation, transparency, and human-centered design.
Centralised Candidate Profile and Showcase Rooms: The Showcase Room concept is the flagship feature of TalentBridge and serves as a powerfully illustrative tool for streamlining the application process. By creating a single, dynamic, and comprehensive profile, candidates can eliminate the need to create multiple CVs and fill out repetitive application forms. Crucially, this system addresses information asymmetry by empowering candidates with granular control over their professional narrative. Candidates can create multiple, tailored Showcase Rooms, each specifically curated and optimised for a particular skillset.
Requirements:
- documenting clear and actionable personas for our two core audience groups:
Candidates – university students, early-career professionals, and contractors
Recruiters/Employers – talent acquisition specialists, HR professionals, and hiring managers
- Research and identify key themes and topics that resonate with our target audience.
- Research Demographics - Age range, education level, job role, career stage, and location trends.
- Research Psychographics & Interests (2025) -Career motivations, values, technology adoption behaviors, lifestyle influences, and what inspires trust and engagement.
- Research Needs - Functional needs (e.g., faster applications, better candidate filtering, structured feedback systems). Emotional needs (e.g., confidence, recognition, fairness, human connection). Aspirational needs (e.g., launching a career, building a high-quality talent pipeline, reducing turnover).
- Research Pain Points
Candidates: information asymmetry, lack of feedback, repetitive applications, fragmented platforms, impersonal processes.
Recruiters/Employers: difficulty finding quality candidates, high time/cost in manual processes, poor candidate engagement, inconsistent feedback, employer brand challenges.
Please identify and rank pain points by severity for each group.
- Research Decision-Making Triggers
Key factors that influence each group’s choice to engage with a platform like TalentBridge (e.g., efficiency, fairness, innovation, employer credibility).
Ideal Skills and Experience:
- Proven track record in content strategy development.
- Expertise in customer engagement tactics.
- Strong understanding of Instagram and TikTok algorithms and trends.