Remote Social Media Manager

The priority is clear: turn our social channels—especially Instagram—into a consistent driver of customer bookings for our premium men’s salon and spa in Muscat. Day-to-day publishing, visuals, and video production are already handled by an in-house team of content creators, photographers, editors, and designers. What’s missing is a strategic lead who can keep that machine running smoothly, tighten processes, and push performance further.

You will coordinate everyone involved in Instagram, TikTok, and Snapchat, setting a clear workflow, deadlines, and feedback loop so posts go out on schedule and on message. Our current approach leans heavily on organic engagement, and it’s yielding solid traction; the next step is to refine that strategy, spot gaps, and introduce data-driven tactics that translate attention into booked appointments.

Key deliverables
• A streamlined weekly production calendar covering ideation through publication
• KPI framework that links follower actions to booking conversions, reported monthly
• Actionable strategy updates backed by platform insights and competitive trends
• Ongoing guidance to the creative team to keep execution aligned with goals

Success looks like shorter turnaround times, a cohesive cross-platform presence, and—most importantly—a measurable uptick in bookings traced back to social. If orchestrating people, processes, and performance across these channels is second nature to you, let’s make it happen.