Promote AI Study App
Budget: $2 – $8 USD
NoteX is an AI-powered study companion designed for university and college students. I want its presence to be felt where students already spend their time: Facebook Groups and Pages, Instagram feeds and Reels, plus short-form TikTok videos. The immediate objective is simple—drive qualified students to install the app and become active users—while steadily building an engaged community that shares tips, memes, and success stories around smarter studying.
Here’s how I picture the workflow. First, audit our current social footprint (it’s minimal) and define a tone that resonates with Gen-Z learners: friendly, slightly witty, and always value-driven. From there, craft a 30-day content calendar that mixes quick-hit study hacks, demo clips of NoteX’s AI summariser, user-generated testimonials, and interactive polls. You’ll schedule and monitor everything through tools you already trust—Meta Business Suite, Creator Studio, or Hootsuite are all fine—as long as you keep engagement and download metrics visible.
Because TikTok trends change fast, I expect rapid ideation and production of 15-60 second vertical videos. For Facebook and Instagram, carousel posts, Stories, and Reels should highlight pain points (cramming, messy notes) and show NoteX solving them in seconds. Occasional paid boosts or look-alike campaigns are welcome if you can justify spend with projected installs.
Deliverables
• 30-day content plan with post captions, hashtags, and visual/theme notes
• 12 TikTok/Reel video assets (ready to publish, including subtitles)
• 8 Facebook/Instagram static or carousel graphics
• Weekly snapshot report covering reach, clicks, installs, and top-performing content
• End-of-month insights deck recommending next steps
Acceptance criteria: at least a 15 % increase in app downloads from social channels over the campaign month and demonstrable growth in on-platform engagement.
You’ll have access to all brand files, in-app footage, and a small library of student testimonials. Let’s make NoteX the go-to study hack students brag about in their group chats.
Here’s how I picture the workflow. First, audit our current social footprint (it’s minimal) and define a tone that resonates with Gen-Z learners: friendly, slightly witty, and always value-driven. From there, craft a 30-day content calendar that mixes quick-hit study hacks, demo clips of NoteX’s AI summariser, user-generated testimonials, and interactive polls. You’ll schedule and monitor everything through tools you already trust—Meta Business Suite, Creator Studio, or Hootsuite are all fine—as long as you keep engagement and download metrics visible.
Because TikTok trends change fast, I expect rapid ideation and production of 15-60 second vertical videos. For Facebook and Instagram, carousel posts, Stories, and Reels should highlight pain points (cramming, messy notes) and show NoteX solving them in seconds. Occasional paid boosts or look-alike campaigns are welcome if you can justify spend with projected installs.
Deliverables
• 30-day content plan with post captions, hashtags, and visual/theme notes
• 12 TikTok/Reel video assets (ready to publish, including subtitles)
• 8 Facebook/Instagram static or carousel graphics
• Weekly snapshot report covering reach, clicks, installs, and top-performing content
• End-of-month insights deck recommending next steps
Acceptance criteria: at least a 15 % increase in app downloads from social channels over the campaign month and demonstrable growth in on-platform engagement.
You’ll have access to all brand files, in-app footage, and a small library of student testimonials. Let’s make NoteX the go-to study hack students brag about in their group chats.