Programmatic SEO & Growth Marketer (No Agencies - Direct Contact Only)

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║ MASTER PROJECT BRIEF: PROGRAMMATIC SEO & CONTENT STRATEGY ║
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Welcome. We are launching an ecosystem of 4 eCommerce brands (3 Software &
1 Travel eSIM) built on a flawless technical architecture and an "atomic"
database. We translate all our content internally into 35 languages.

We are looking for a world-class, affordable Programmatic SEO Strategist
who wants to grow with us and scale their income based on the ROI generated.

╟─ WORKFLOW, SCOPE & RULES
║ [+] ZERO PROGRAMMING REQUIRED: You are a copywriter/strategist.
║ When we say "Programmatic SEO" or "Variables", it just means you
║ write the text and use placeholders (e.g., [Destination_Name]).
║ Our Lead Systems Engineer handles 100% of the coding/implementation.
║ [+] Tool: All tasks and feedback will be managed via Trello.
║ [+] Scope of Work: Focus ONLY on traffic-generating pages (Home, Categories,
║ Landing Pages, Product Pages, Blog). We will handle all internal content
║ (User Dashboard, Login, Settings). Do not spend billed hours there.
║ [+] Design Rule: Changing our current UI/UX involves high development costs.
║ Respect the existing design/layout. Only suggest structural changes if
║ they are *absolutely indispensable* for CRO.
║ [+] Atomic Database (Source of Truth): You won't need to invent technical
║ specs. You will use our provided Google Sheet containing all variables:
║ https://docs.google.com/spreadsheets/d/1hcqDxxHE4psmF0qYBmj1fnyuYRbfzkYw7NMimf66Em4/edit?gid=497556008#gid=497556008

╟─ PROJECT BACKGROUND: THE AGENCY WE REJECTED

║ We recently fired an external SEO agency because they delivered outdated,
║ robotic SEO. We asked for an advanced strategy, but they delivered generic
║ Wikipedia-style articles and completely broke our dynamic variable logic.
║
║ [X] FOR YOUR REFERENCE (What we DO NOT want):
║ ├─ Ex 1: https://docs.google.com/document/d/1vvL3z0VTY67CUTZO5n8MG_ZSCpWaQV5Q_pW6fM_KIIY/edit?usp=sharing
║ ├─ Ex 2: https://docs.google.com/document/d/1EFCPQbK4hOdOJvS8Iu4He9v1jl5Sj04VQQw6zcjQhDg/edit?tab=t.0
║ ├─ Ex 3: https://docs.google.com/document/d/1UcFz5XEPhAN8Jwsd-2zZGWsjSIENKefv7qLuuwNoqn4/edit?tab=t.0
║ └─ Ex 4: https://docs.google.com/document/d/1swlpy1HeZfH8Jp_lP4I_yiuNGDPSmO8OxIjHPYaurOQ/edit?usp=sharing

╟─ COMPETITORS TO EMULATE (Industry Leaders)
║ ├─ Holafly (The absolute king of programmatic SEO & templating)
║ ├─ Saily
║ ├─ Nomad
║ └─ Airalo


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║ PART 1: eSIMagine (Travel eSIMs) ║
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╟─ 1A. FIXED TEXT PAGES
║ Provide high-converting copy for the following static URLs:
╠═ ╚ Home ═ https://martest.isolly.com/eSim/index.html
╠═ ╚ Destinations ═ https://martest.isolly.com/eSim/destinations.html
╠═ ╚ Help Center ═ https://martest.isolly.com/eSim/help_center.html
╠═ ╚ FAQ ═ https://martest.isolly.com/eSim/faq.html
╠═ ╚ Installation Guide ═ https://martest.isolly.com/eSim/installation_guide.html
╠═ ╚ Affiliate Landing ═ https://martest.isolly.com/eSim/affiliate_program_landing.html

╟─ 1B. DYNAMIC TEXT PAGES (PROGRAMMATIC SEO)
║ Write a "Master Mold" using dynamic logic (e.g., [Destination_Name])
║ that flows perfectly in English to dominate Featured Snippets.
╠═ ╚ Country/Regional Plans ═ https://martest.isolly.com/eSim/product_template_1.html


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║ PART 2: SOFTWARE BRANDS (Keysify, UNIQ, RAPID) ║
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CRITICAL REQUIREMENT: We have 3 software stores. To avoid duplicate content
penalties and keyword cannibalization, EVERYTHING written for software must
have 3 variations tailored to each brand's specific tone:
├─ Keysify: Protective, focused on guarantees, security, invoices, zero risk.
├─ UNIQ: Premium, corporate, B2B, elegant.
└─ RAPID: Straight to the point, zero friction, speed, instant download.

╟─ 2A. FIXED TEXT PAGES (3 variations per page required)
╠═ ╚ Solutions ═ https://martest.isolly.com/keysify/solutions.html
╠═ ╚ Become a Distributor ═ https://martest.isolly.com/keysify/become_distributor.html
╠═ ╚ API Access ═ https://martest.isolly.com/keysify/api_access.html

╟─ 2B. DYNAMIC TEXT PAGES (Templates by Family)
║ One global template won't work. You must review our catalog and subdivide
║ the master templates by family (e.g., OS, Office apps, Server, SQL).
╠═ ╚ Category Template ═ https://martest.isolly.com/keysify/category.html
╠═ ╚ Product Template ═ https://martest.isolly.com/keysify/product.html


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║ PART 3: THE BLOG & TREND-JACKING STRATEGY ║
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We need a consistent flow of 4 articles per week (1 for eSIMagine, 1 for
Keysify, 1 for UNIQ, 1 for RAPID).

╟─ DO'S (Trend-Jacking Rules)
║ [+] Hunt for current search spikes, breaking news, or temporary trends.
║ [+] Seamlessly "Soft-Pitch" our products as the solution to the problem.
║ [+] Use Answer Engine Optimization (AEO) to rank on ChatGPT/Perplexity.

╟─ DON'TS
║ [X] ZERO generic "Evergreen" articles (e.g., "What is an eSIM?").
║ [X] Do not write encyclopedia entries. We are an eCommerce, we need sales.


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║ THE GOLDEN RULES OF COPY & OPTIMIZATION ║
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[+] WHAT WE EXPECT:
├─ Highly focused on rapid growth and short-term ROI.
├─ Prepared for Search Engines, but specially optimized for AIs (AEO).
└─ Short, crisp, and high-converting text. No fluff.

[X] WHAT WE WILL REJECT:
├─ Old SEO techniques like "keyword stuffing" or massive walls of text
│ that nobody reads. This pollutes the website and provides zero benefit.
└─ Writing just for the bots. The old belief that you must trick the
algorithm is dead. We write for humans and AI Overviews.