Pinterest Account Setup & Organic Optimisation (Travel & Lifestyle Photo Archive)

Job ID: 40273658

Budget: £20 – £250 GBP

Project Overview:
We are seeking an experienced Pinterest strategist to organise and optimise an existing large archive of high-quality lifestyle and travel photography.

The account is for a personal brand focused on:

- Travel destinations
- Boutique hotels & hospitality
- Food & restaurants
- Lifestyle photography in global locations

This is NOT an ongoing management role at this stage.
We are looking for strategic setup, structure, and optimisation only.

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Scope of Work:
1. Review and assess a large photo archive
2. Develop a clear Pinterest board structure (themes, categories, subcategories)
3. Conduct keyword research relevant to travel, hospitality, architecture & lifestyle
4. Create SEO-optimised board titles and descriptions
5. Recommend optimal pin formatting (vertical ratios, overlays if needed)
6. Optimise image titles, descriptions, and tags for organic discoverability
7. Advise on longevity potential (which content is evergreen vs time-sensitive)
8. Provide a simple long-term strategy for organic growth

Optional (please specify if included):
- Creation of initial pin templates (Canva or similar)
- Uploading and scheduling first batch of pins

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Important Notes:
- Organic growth only — no paid ads.
- No paid SEO services.
- Focus on Pinterest-native search optimisation and discoverability.
- The aim is to create a strong, evergreen foundation.

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Deliverables:
- Board structure plan
- Keyword strategy document
- Optimised board descriptions
- Example optimised pin descriptions
- Strategic recommendations for 3–6 month growth

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Ideal Candidate:
- Demonstrated Pinterest strategy experience
- Experience in travel, lifestyle, hospitality, or design niches
- Understanding of Pinterest as a search engine (not just social media)
- Ability to show case studies or portfolio examples

Please include:
- Examples of Pinterest accounts you’ve structured or optimised
- Outline of your process
- Fixed project price
- Estimated timeframe

Budget: Open to proposals (please specify)

We are looking for someone strategic, organised, and detail-oriented who understands long-term content positioning.