Paid & Organic Social Strategy
Budget: $50 – $0 USD
I’m putting together a full-funnel social media plan and need an expert to map out both the organic and paid approach across Facebook, Instagram, LinkedIn—and, if it strengthens the mix, Google as well. My single, clear objective is to generate qualified leads, so every recommendation should ladder up to that outcome.
The strategy has to spell out how images, videos and text posts will work together at each stage of the funnel, detailing the creative angles, posting cadence and ad formats that best convert on each platform. Please ground your recommendations in data: reference current benchmarks, audience insights and any relevant industry trends rather than generic best-practice lists.
I’d like the finished package to include:
• A channel-by-channel strategy deck explaining positioning, targeting, creative direction and budget split for paid versus organic.
• A 90-day content calendar with post descriptions, suggested visuals, copy hooks and CTAs.
• A paid-media blueprint covering campaign structure, audiences, bidding strategy, sample ad creatives and an estimated cost-per-lead range.
• A measurement framework that maps KPIs to funnel stages and shows how to track them in Facebook Ads Manager, Instagram Insights, LinkedIn Campaign Manager and, where relevant, Google Ads.
Please keep the language clear, cite the tools you expect me to use, and make sure every element ties back to lead generation.
The strategy has to spell out how images, videos and text posts will work together at each stage of the funnel, detailing the creative angles, posting cadence and ad formats that best convert on each platform. Please ground your recommendations in data: reference current benchmarks, audience insights and any relevant industry trends rather than generic best-practice lists.
I’d like the finished package to include:
• A channel-by-channel strategy deck explaining positioning, targeting, creative direction and budget split for paid versus organic.
• A 90-day content calendar with post descriptions, suggested visuals, copy hooks and CTAs.
• A paid-media blueprint covering campaign structure, audiences, bidding strategy, sample ad creatives and an estimated cost-per-lead range.
• A measurement framework that maps KPIs to funnel stages and shows how to track them in Facebook Ads Manager, Instagram Insights, LinkedIn Campaign Manager and, where relevant, Google Ads.
Please keep the language clear, cite the tools you expect me to use, and make sure every element ties back to lead generation.