NDDB SEO Results Rectification

Incorrect SEO Result Display for NDDB Showing NDS Details
1. Project Objectives
The objective of this activity is to ensure that search engines correctly display NDDB (National Dairy Development Board) information when users search for the keyword “NDDB”.
This includes correcting the search engine results so that the official NDDB logo, website, and organization details are shown instead of NDS details. The goal is to eliminate user confusion, ensure accurate brand representation, and improve the discoverability of the official NDDB website.
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2. Scope of Work
The scope of work for this issue includes the identification and correction of SEO-related configurations that may be causing the incorrect display of NDS information for NDDB searches.
The scope will include:
• Reviewing the current search engine results for the keyword “NDDB” (further list will be provided).
• Analysing SEO metadata and structured data on the NDDB website.
• Verifying organization schema markup to ensure correct NDDB information is defined.
• Checking Google Search Console indexing and search appearance settings.
• Ensuring the correct NDDB regarding content should be associated with NDDB search queries.
• Submitting requests for re-indexing or corrections to search engines if required.
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3. Configuration and Deployment
The following configurations will be reviewed and updated as part of the resolution:
• Update SEO metadata (title, description, and keywords) to clearly represent NDDB.
• Implement or correct structured data (Organization Schema) with the official NDDB name, logo, and website.
• Ensure the official NDDB logo is properly referenced in the schema markup.
• Verify canonical URLs and website ownership in Google Search Console.
• Submit the NDDB website pages for search engine re-indexing.
• Monitor search results after deployment to confirm that the correct NDDB information appears in search engine results.
Deployment will be completed after the SEO configurations are updated and validated.
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4. Deliverables
The following deliverables will be provided upon completion of the activity:
• Corrected SEO configuration for the NDDB website.
• Updated structured data (schema markup) reflecting NDDB organization details.
• Verification report confirming that NDDB search results display the correct logo, website and any other things related to NDDB.
• Documentation of the changes implemented to resolve the issue.
• Post-deployment validation confirming that NDS details no longer appear for NDDB search queries.