LinkedIn Video Marketing Strategy
Budget: €250 – €750 EUR
I’m looking for a fresh, actionable social-media marketing plan built entirely around LinkedIn and video content. My goal is to lift my site’s visibility in local search by driving consistent, authority-building engagement on the platform.
Here’s what I need from you:
• A step-by-step LinkedIn strategy that clarifies posting cadence, optimal video length, and the use of native vs. external links—backed by current LinkedIn algorithm insights.
• Guidance on how to weave local keywords, geotags, and location-centric call-outs into each video so the traction we earn on LinkedIn also signals relevance to local search engines.
• A light content calendar (one quarter is enough) showing sample topics, hooks, and CTAs that funnel viewers to my site.
• Recommendations on the right mix of organic tactics and Sponsored Updates, plus budget split suggestions for any paid boosts.
• Measurement plan detailing which LinkedIn Analytics metrics tell us we’re moving the needle on traffic and local rankings, and how often to report.
Please keep the deliverable in an editable format—Google Docs or similar—so I can iterate quickly. If you have case studies or examples of LinkedIn video campaigns that improved local visibility, mention them in your proposal.
Here’s what I need from you:
• A step-by-step LinkedIn strategy that clarifies posting cadence, optimal video length, and the use of native vs. external links—backed by current LinkedIn algorithm insights.
• Guidance on how to weave local keywords, geotags, and location-centric call-outs into each video so the traction we earn on LinkedIn also signals relevance to local search engines.
• A light content calendar (one quarter is enough) showing sample topics, hooks, and CTAs that funnel viewers to my site.
• Recommendations on the right mix of organic tactics and Sponsored Updates, plus budget split suggestions for any paid boosts.
• Measurement plan detailing which LinkedIn Analytics metrics tell us we’re moving the needle on traffic and local rankings, and how often to report.
Please keep the deliverable in an editable format—Google Docs or similar—so I can iterate quickly. If you have case studies or examples of LinkedIn video campaigns that improved local visibility, mention them in your proposal.