Lead-Gen Social Strategy Plan
Budget: $25 – $50 USD
I’m looking for a social media strategist who can turn our Facebook and Instagram accounts into reliable lead-generation engines. My priority is a clear, actionable strategy built around promotional posts that move prospects from discovery to enquiry without feeling pushy.
What I need:
• Audit of our current Facebook and Instagram presence, including audience insights and competitor benchmarks.
• A 90-day content calendar focused on high-converting promotional posts—carousel ads, story highlights, and short-form video ideas included.
• Target-audience definitions and ad-set recommendations that outline interests, look-alike parameters, and retargeting steps.
• Creative guidelines (copy angles, visual style, CTA wording) so my design team can stay on brand while optimising for clicks.
• Tracking framework: pixel placement checklist, UTM naming convention, and a simple dashboard outline so we can measure cost per lead in real time.
• A quick-start playbook summarising daily, weekly, and monthly tasks to keep the pipeline full.
Bonus points if you can suggest light educational or user-generated content inserts to keep engagement healthy alongside the promos.
I’ll provide brand assets, past campaign data, and access to Facebook Business Manager upon kickoff. Please share a brief note on similar strategies you’ve delivered, any tools you rely on (e.g., Hootsuite, Meta Ads Manager, Canva), and the KPIs you typically track.
What I need:
• Audit of our current Facebook and Instagram presence, including audience insights and competitor benchmarks.
• A 90-day content calendar focused on high-converting promotional posts—carousel ads, story highlights, and short-form video ideas included.
• Target-audience definitions and ad-set recommendations that outline interests, look-alike parameters, and retargeting steps.
• Creative guidelines (copy angles, visual style, CTA wording) so my design team can stay on brand while optimising for clicks.
• Tracking framework: pixel placement checklist, UTM naming convention, and a simple dashboard outline so we can measure cost per lead in real time.
• A quick-start playbook summarising daily, weekly, and monthly tasks to keep the pipeline full.
Bonus points if you can suggest light educational or user-generated content inserts to keep engagement healthy alongside the promos.
I’ll provide brand assets, past campaign data, and access to Facebook Business Manager upon kickoff. Please share a brief note on similar strategies you’ve delivered, any tools you rely on (e.g., Hootsuite, Meta Ads Manager, Canva), and the KPIs you typically track.