Instagram & YouTube Content Strategist
Budget: ₹600 – ₹1,500 INR
I’m an SDE who wants to turn Instagram Reels and YouTube Shorts into a steady engine for my personal brand. I already know the formats I enjoy consuming—tight tutorials that show one clear takeaway, and authentic “day-in-the-life” glimpses that make the tech journey relatable. I also want to go live regularly to answer questions in real time. What I need is a strategist-creator who can tie all of this together into a consistent, on-brand system.
Here’s what I’m expecting from you:
• A 4-week content calendar that blends short-form tutorials, day-in-the-life clips and two themed live sessions, mapped to both Instagram and YouTube.
• End-to-end support on each short video: concept, script outline, shot list, basic editing guidance (CapCut or Premiere), suggested captions, and hashtags.
• Live session run-of-show documents that spell out talking points, engagement prompts and call-to-action ideas.
• Simple performance tracker (spreadsheet or Notion) so I can measure reach, watch-time and follower growth.
Acceptance criteria
1. All videos are delivered in 9:16 vertical format, ≤60 s for Reels/Shorts, and feel native to both platforms.
2. Visual style stays clean, developer-centric and avoids heavy gimmicks; code snippets and screen recordings must be crisp and readable.
3. Calendar is balanced—no back-to-back similar topics and clear progression from awareness to engagement to conversion (newsletter sign-ups).
If your creative process involves tools like Figma for storyboards, Notion for planning or any AI aids for script polishing, just let me know; I’m flexible as long as the workflow is transparent and efficient.
Here’s what I’m expecting from you:
• A 4-week content calendar that blends short-form tutorials, day-in-the-life clips and two themed live sessions, mapped to both Instagram and YouTube.
• End-to-end support on each short video: concept, script outline, shot list, basic editing guidance (CapCut or Premiere), suggested captions, and hashtags.
• Live session run-of-show documents that spell out talking points, engagement prompts and call-to-action ideas.
• Simple performance tracker (spreadsheet or Notion) so I can measure reach, watch-time and follower growth.
Acceptance criteria
1. All videos are delivered in 9:16 vertical format, ≤60 s for Reels/Shorts, and feel native to both platforms.
2. Visual style stays clean, developer-centric and avoids heavy gimmicks; code snippets and screen recordings must be crisp and readable.
3. Calendar is balanced—no back-to-back similar topics and clear progression from awareness to engagement to conversion (newsletter sign-ups).
If your creative process involves tools like Figma for storyboards, Notion for planning or any AI aids for script polishing, just let me know; I’m flexible as long as the workflow is transparent and efficient.