Instagram Strategy for Bilingual Companion
Budget: $10 – $30 USD
I run a bilingual local-companion service here in Pereira, Risaralda and I’m ready to make it far more visible on Instagram. What I need is a content and publicity strategist who can translate the warmth and practicality of my in-person service into scroll-stopping posts that directly promote what I do.
You will dive into the unique selling points of hiring a local, bilingual companion—language help, insider knowledge of the city, and friendly guidance—and craft an approach that turns those strengths into a cohesive Instagram presence. I’m looking for someone who understands audience research, visual storytelling, Reels, carousels, and well-timed captions with persuasive calls-to-action. Local flavor is important; the posts should feel rooted in Pereira culture while remaining appealing to international visitors.
Deliverables I expect:
• A 30-day content calendar with post types, key messages, and suggested publishing times
• Copy and creative direction for each post (static, carousel, or Reel) including headline, caption, and hashtag set
• Guidance on community-engagement tactics (reply templates, Stories ideas, and collaboration suggestions with local businesses)
• Simple metrics dashboard layout so I can track reach, saves, and service inquiries
Acceptance criteria:
1. Every post concept must highlight at least one core service benefit and end with a clear call to book or inquire.
2. Visual direction must match Instagram’s recommended specs (1080×1080 or 1080×1920 for Reels) and follow a consistent color palette.
3. Hashtags must mix local, travel, and service-specific tags with a maximum of 30 per post.
4. Content calendar delivered in editable format (Google Sheets or Excel).
If you’re excited to craft a distinctive Instagram voice that brings my bilingual companion service to travelers’ feeds—and ultimately onto my calendar—let’s get started.
You will dive into the unique selling points of hiring a local, bilingual companion—language help, insider knowledge of the city, and friendly guidance—and craft an approach that turns those strengths into a cohesive Instagram presence. I’m looking for someone who understands audience research, visual storytelling, Reels, carousels, and well-timed captions with persuasive calls-to-action. Local flavor is important; the posts should feel rooted in Pereira culture while remaining appealing to international visitors.
Deliverables I expect:
• A 30-day content calendar with post types, key messages, and suggested publishing times
• Copy and creative direction for each post (static, carousel, or Reel) including headline, caption, and hashtag set
• Guidance on community-engagement tactics (reply templates, Stories ideas, and collaboration suggestions with local businesses)
• Simple metrics dashboard layout so I can track reach, saves, and service inquiries
Acceptance criteria:
1. Every post concept must highlight at least one core service benefit and end with a clear call to book or inquire.
2. Visual direction must match Instagram’s recommended specs (1080×1080 or 1080×1920 for Reels) and follow a consistent color palette.
3. Hashtags must mix local, travel, and service-specific tags with a maximum of 30 per post.
4. Content calendar delivered in editable format (Google Sheets or Excel).
If you’re excited to craft a distinctive Instagram voice that brings my bilingual companion service to travelers’ feeds—and ultimately onto my calendar—let’s get started.