Instagram Strategy for Architecture Firm preferably based in Chennai

Job ID: 40597708

Budget: ₹1,500 – ₹12,500 INR

I run a boutique architectural practice and want our Instagram profile to do far more than showcase pretty pictures—I need it turning visitors into future clients. Your task is to build a clear strategy, craft post concepts, and keep the feed consistently active and on-brand.

Objective
Turn the account into a lead generator that attracts new clients for residential and commercial projects.

What You’ll Handle
• Audit the existing profile, then deliver a 30-day content calendar.
• Shape a visual theme that highlights our high-quality project photos through carousels, reels, stories, and behind-the-scenes snippets.
• Write engaging captions with the right hashtags and calls to action.
• Schedule and publish about 3–4 feed posts per week, plus supporting stories.
• Monitor performance in Meta Business Suite, Later, Buffer, or the tool you prefer, and adjust the plan based on insights.
• Provide a concise month-end report covering reach, saves, profile visits, and any DMs that look like potential enquiries.

What I’ll Supply
A drive packed with professionally shot images of completed projects and, when you need them, short site clips or design sketches.

Deliverables & Acceptance
• Strategy deck + 30-day calendar in Week 1
• 12–15 fully designed posts with captions and hashtags
• Story concepts and updated highlights
• Performance report with actionable recommendations
Everything must match our colour palette, go out on the agreed dates, and be typo-free.

Show Me Your Work
When you apply, share past work that proves you can take an architecture or design account and turn stunning imagery into real-world enquiries.

If we click, this can roll into an ongoing retainer. Excited to see how you’ll position our projects and bring new clients through the door.