Industry Authority Content Strategist
Budget: £20 – £250 GBP
I’m ready to elevate our voice from simply informative to unmistakably authoritative and I need a strategist who can own that journey end-to-end. The immediate priority is a series of polished, research-driven white papers that crystallise our point of view on key industry issues and make LinkedIn readers stop scrolling and start quoting us.
Here’s what I have in mind: you’ll work with me to refine the overarching narrative, shape the key arguments, and translate them into white papers that feel both rigorous and readable. Each paper should be strong enough to pitch to recognised industry publications yet optimised for LinkedIn distribution—think punchy executive summaries, data visualisations that travel well in the feed, and headline hooks that spark conversation.
Deliverables I’ll sign off on:
• Narrative framework outlining our core themes and positioning
• 3-5 professional white papers (3,000–4,000 words each, original research or curated insights with proper citations)
• LinkedIn-ready assets: condensed summary post, pull-quote graphics, and a recommended posting cadence
• Style guide so future pieces stay on-brand and on-message
Acceptance criteria: every claim must be backed by reputable sources, tone must match senior-level decision makers, and the final files need to be delivered in both editable (Word or Google Docs) and designed PDF formats.
If you’ve helped brands become the go-to voice in their space—and can prove it with links or metrics—I’d love to see your approach.
Here’s what I have in mind: you’ll work with me to refine the overarching narrative, shape the key arguments, and translate them into white papers that feel both rigorous and readable. Each paper should be strong enough to pitch to recognised industry publications yet optimised for LinkedIn distribution—think punchy executive summaries, data visualisations that travel well in the feed, and headline hooks that spark conversation.
Deliverables I’ll sign off on:
• Narrative framework outlining our core themes and positioning
• 3-5 professional white papers (3,000–4,000 words each, original research or curated insights with proper citations)
• LinkedIn-ready assets: condensed summary post, pull-quote graphics, and a recommended posting cadence
• Style guide so future pieces stay on-brand and on-message
Acceptance criteria: every claim must be backed by reputable sources, tone must match senior-level decision makers, and the final files need to be delivered in both editable (Word or Google Docs) and designed PDF formats.
If you’ve helped brands become the go-to voice in their space—and can prove it with links or metrics—I’d love to see your approach.