Hotel Brand Awareness Campaign

My immediate goal is to boost the overall awareness of our hotel products, positioning us front-of-mind for future guests long before they start looking for rooms. The core of this project is social media, with special attention on Facebook, tiktok, and whatsapp; these are the channels where our current and potential audiences already interact with the brand. If you see strategic value in weaving in search or email later, I’m open to recommendations, but the first milestone must deliver noticeable reach and engagement across the three named platforms.

What I expect from you is a clear social-media strategy translated into an actionable content calendar, thumb-stopping creative assets, and a paid-campaign plan that makes smart use of Facebook Business Suite, TikTok Ads, and WhatsApp Business tools. Each post or ad should highlight the unique experiences our hotel offers—rooms, amenities, dining, and seasonal packages—while keeping brand voice consistent and unmistakable.

Success will be measured by growth in follower count, engagement rate, and share of voice within our competitive set. Please outline the analytics and reporting cadence you will use so I can track results in real time and refine tactics quickly.

Let me know the approach you propose, the first pieces of content you would create, and any data you need from my side to get started right away.