Holistic SEO & Growth Strategy for D2C Pet Brand

SEO Expert Needed for D2C Pet Brand (Ecommerce SEO + Content + Growth Strategy)

## About the Brand

We are **BravoandCo**, a growing D2C pet accessories brand in India.
Our flagship product is **Ecolot – eco-friendly tofu-based cat litter**, currently sold via our website and marketplaces like Amazon.

We are looking for an experienced SEO specialist who understands **ecommerce + consumer psychology + conversion-focused SEO**, not just traffic generation.

---

## Objective

The goal is to **increase organic traffic, keyword rankings, and most importantly SALES** from our website.

We are not looking for vanity metrics — we want:

* High-intent traffic
* Improved product page conversions
* Sustainable organic growth

---

## Scope of Work

### 1. Complete SEO Audit (Technical + On-Page + Off-Page)

* Full website audit (speed, crawlability, indexing issues)
* Identify SEO gaps vs competitors
* Fix critical technical issues (if any)
* Improve Core Web Vitals

---

### 2. Keyword Research & Strategy

* Identify high-intent keywords:

* “buy cat litter online India”
* “best cat litter India”
* “tofu cat litter India”
* Cluster keywords into:

* Transactional
* Informational
* Map keywords to pages (homepage, product pages, blogs)

---

### 3. On-Page SEO Optimization

* Optimize:

* Homepage
* Product pages (especially Ecolot)
* Deliverables:

* SEO titles & meta descriptions
* H1, H2 structure
* Image alt tags
* Internal linking structure

---

### 4. Product Page Conversion Optimization (VERY IMPORTANT)

We need someone who understands **conversion + SEO together**.

Tasks:

* Improve product descriptions (benefit-driven)
* Add comparison sections (vs clay litter)
* Add FAQ section (SEO + conversion)
* Suggest UX improvements to increase sales

---

### 5. Content Strategy + Blog Creation

* Create a **content calendar (30–60 days)**
* Write SEO blogs (or guide our team):
Example topics:

* Best Cat Litter in India
* Tofu vs Clay Cat Litter
* How to Reduce Litter Smell
* Each blog should:

* Target a keyword
* Be SEO optimized
* Include internal linking

---

### 6. Backlink Strategy (Off-Page SEO)

* Build high-quality backlinks via:

* Guest posting
* Pet blogs
* Influencer collaborations
* Focus on **quality, not spammy links**

---

### 7. Local SEO (if applicable)

* Optimize Google Business Profile
* Help rank for:

* “cat litter near me”
* “pet store near me”

---

### 8. Reporting & Tracking

* Weekly or bi-weekly reports:

* Keyword rankings
* Traffic growth
* Conversions (if possible)

---

## Success Metrics

* Increase in organic traffic
* Ranking on Page 1 for key keywords
* Improved conversion rate
* Increase in website sales

---

## Ideal Candidate

* Proven experience in **ecommerce SEO (Shopify preferred)**
* Experience with **D2C brands**
* Understands **buyer intent & conversion optimization**
* Has worked in **Indian market (preferred)**

---

## What to Include in Your Proposal

Please DO NOT send generic proposals.

Include:

1. Past ecommerce SEO projects (with results)
2. Example of ranking improvements
3. Your SEO approach (brief strategy)
4. Tools you use (Ahrefs, SEMrush, etc.)
5. Timeline for results

--

## Important Notes

* No black-hat SEO
* No spam backlinks
* Focus on long-term growth

---

## Bonus (Nice to Have)

* Experience in pet industry
* Understanding of Amazon SEO (to align strategy)

---

## Final Note

We are building a long-term brand and looking for a partner, not just a freelancer.

If you can help us scale organic sales, this can become a long-term engagement.

---