Handicraft Sales Social Strategy -- 2
Budget: $15 – $25 USD
I want to turn my Facebook presence into a steady sales channel for my handcrafted products. Right now the page exists but lacks a cohesive plan; posts go out sporadically and rarely translate into purchases. I need a clearly documented strategy that uses eye-catching imagery to guide followers from first glance to checkout.
Here’s what I’m envisioning:
• A 90-day content calendar built around high-quality photos, carousel posts and lifestyle shots that showcase product details and artisanship.
• Guidelines for image style, captions, hashtags and posting frequency so I can maintain a consistent look after the project ends.
• A blueprint for conversion-focused tactics on Facebook—shoppable posts, limited-time offers, retargeting ideas and simple ad structures I can manage without a large budget.
• Metrics to track (CTR, cost-per-purchase, ROAS) plus a lightweight reporting template so I know whether the plan is working.
Please ground every recommendation in current Facebook best practices, assuming no outside tools beyond Meta Business Suite and Canva. If you have examples from previous craft or ecommerce campaigns, feel free to reference them so I can visualize the approach.
Here’s what I’m envisioning:
• A 90-day content calendar built around high-quality photos, carousel posts and lifestyle shots that showcase product details and artisanship.
• Guidelines for image style, captions, hashtags and posting frequency so I can maintain a consistent look after the project ends.
• A blueprint for conversion-focused tactics on Facebook—shoppable posts, limited-time offers, retargeting ideas and simple ad structures I can manage without a large budget.
• Metrics to track (CTR, cost-per-purchase, ROAS) plus a lightweight reporting template so I know whether the plan is working.
Please ground every recommendation in current Facebook best practices, assuming no outside tools beyond Meta Business Suite and Canva. If you have examples from previous craft or ecommerce campaigns, feel free to reference them so I can visualize the approach.