Fix SEO & optimise website performance
Budget: $30 – $250 USD
SEO Improvement Brief
1. Objective
To strengthen organic visibility, improve keyword rankings for transactional and informational searches, and optimise backlink authority to compete more effectively within the industry.
2. Current Situation
Domain rating is strong but internal authority (URL rating) is weak, showing uneven link flow
Organic traffic is modest relative to potential search volume
A limited number of pages are ranking in the top positions
Backlinks are numerous but inconsistent in quality, with many low-authority referring domains
Several site errors (4XX and 3XX) are affecting crawl efficiency
Core competitors show stronger on-page signals, richer content and better link equity distribution
3. Priority SEO Issues to Fix
A. Technical & Structural
Fix or redirect all 4XX and redundant 3XX pages
Validate XML sitemap and remove orphan pages
Check canonical tags for dynamic and duplicate URLs
Improve page speed and Core Web Vitals
Review robots.txt and ensure high-value pages are indexable
Add or correct schema markup on service and key content pages
B. Content Gaps & On-Page SEO
Create or expand service pages to target specific user intents
Map each page to one primary keyword and related long-tail terms
Add 500–700 words of optimised, original content to low-performing pages
Implement FAQ schema and short explanatory sections across main pages
Refresh existing articles or blog posts to align with search intent and include internal links
C. Backlink Profile & Authority
Audit all backlinks for relevance and quality
Convert nofollow partner links to dofollow where possible
Remove or disavow spammy or low-trust anchors
Conduct outreach to industry-relevant sites for guest content or mentions
Create shareable tools or guides to attract organic backlinks
D. Conversion & CTR Optimisation
Rewrite some meta titles and descriptions to improve click-through rates
Add clear calls to action and comparison snippets on key pages
Strengthen internal linking from informational pages to transactional ones
Ensure pricing or conversion pages target high-intent commercial keywords
4. Content Strategy
Focus areas for growth
Core transactional keywords related to product or service offerings
Informational and problem-solving queries within the same category
Comparison and review content to capture mid-funnel traffic
Suggested monthly output
2 long-form informational posts (how-to or educational topics)*
1 comparison or review piece*
1 data-driven article or industry insights post*
*I will produce the content and posts, this won't be the freelancer's job.
5. Measurement KPIs
Increase organic sessions by 50% within six months
Grow number of top-three keyword rankings by 15 or more
Eliminate all crawl errors
Improve internal URL authority by 30–40%
Acquire at least 50 new referring domains (moderate-to-high authority)
6. Deliverables for SEO Expert
Full technical audit with corrections list and redirect plan
On-page optimisation document (meta titles, headings, content length)
Keyword mapping per page
Backlink cleanup and outreach strategy
Schema and structured data implementation guide
Blog and content calendar for six months*
NDA needs to be signed.
I have access to AHREFS and analytics etc.
The website is Elementor, Woo, Wordpress.
1. Objective
To strengthen organic visibility, improve keyword rankings for transactional and informational searches, and optimise backlink authority to compete more effectively within the industry.
2. Current Situation
Domain rating is strong but internal authority (URL rating) is weak, showing uneven link flow
Organic traffic is modest relative to potential search volume
A limited number of pages are ranking in the top positions
Backlinks are numerous but inconsistent in quality, with many low-authority referring domains
Several site errors (4XX and 3XX) are affecting crawl efficiency
Core competitors show stronger on-page signals, richer content and better link equity distribution
3. Priority SEO Issues to Fix
A. Technical & Structural
Fix or redirect all 4XX and redundant 3XX pages
Validate XML sitemap and remove orphan pages
Check canonical tags for dynamic and duplicate URLs
Improve page speed and Core Web Vitals
Review robots.txt and ensure high-value pages are indexable
Add or correct schema markup on service and key content pages
B. Content Gaps & On-Page SEO
Create or expand service pages to target specific user intents
Map each page to one primary keyword and related long-tail terms
Add 500–700 words of optimised, original content to low-performing pages
Implement FAQ schema and short explanatory sections across main pages
Refresh existing articles or blog posts to align with search intent and include internal links
C. Backlink Profile & Authority
Audit all backlinks for relevance and quality
Convert nofollow partner links to dofollow where possible
Remove or disavow spammy or low-trust anchors
Conduct outreach to industry-relevant sites for guest content or mentions
Create shareable tools or guides to attract organic backlinks
D. Conversion & CTR Optimisation
Rewrite some meta titles and descriptions to improve click-through rates
Add clear calls to action and comparison snippets on key pages
Strengthen internal linking from informational pages to transactional ones
Ensure pricing or conversion pages target high-intent commercial keywords
4. Content Strategy
Focus areas for growth
Core transactional keywords related to product or service offerings
Informational and problem-solving queries within the same category
Comparison and review content to capture mid-funnel traffic
Suggested monthly output
2 long-form informational posts (how-to or educational topics)*
1 comparison or review piece*
1 data-driven article or industry insights post*
*I will produce the content and posts, this won't be the freelancer's job.
5. Measurement KPIs
Increase organic sessions by 50% within six months
Grow number of top-three keyword rankings by 15 or more
Eliminate all crawl errors
Improve internal URL authority by 30–40%
Acquire at least 50 new referring domains (moderate-to-high authority)
6. Deliverables for SEO Expert
Full technical audit with corrections list and redirect plan
On-page optimisation document (meta titles, headings, content length)
Keyword mapping per page
Backlink cleanup and outreach strategy
Schema and structured data implementation guide
Blog and content calendar for six months*
NDA needs to be signed.
I have access to AHREFS and analytics etc.
The website is Elementor, Woo, Wordpress.