Facebook-Instagram Strategy & Calendar
Budget: $15 – $25 CAD
I run a small brand that relies on Facebook and Instagram to drive real sales, not just likes. By the end of December I have three key milestones:
• Relaunch the high-performing program from early 2024
• Open the second enrollment round of a new program that starts in November
• Spark engagement and word-of-mouth with a members-only referral “bingo” game that we’ll push heavily on socials
What I need is a clear, actionable roadmap—no graphics, no copywriting—just the strategy:
• A month-by-month content calendar (3–5 posts per week) that maps each post to a funnel stage and objective
• Launch timelines for the November program and bingo referral game, with recommended post types (Reels, Stories, Lives, ads, polls, etc.)
• Audience warm-up ideas, retargeting touchpoints, and any low-lift paid tactics that keep spend efficient while maximizing lead capture
• Simple performance tracking framework: the key metrics I should watch and how often to check them
Format the final delivery as a Google Sheet (calendar view) plus a concise slide deck or PDF that walks me through the strategy and explains why each element is there. If the plan hits targets and feels manageable, I’ll extend the contract into the new year for ongoing optimization.
• Relaunch the high-performing program from early 2024
• Open the second enrollment round of a new program that starts in November
• Spark engagement and word-of-mouth with a members-only referral “bingo” game that we’ll push heavily on socials
What I need is a clear, actionable roadmap—no graphics, no copywriting—just the strategy:
• A month-by-month content calendar (3–5 posts per week) that maps each post to a funnel stage and objective
• Launch timelines for the November program and bingo referral game, with recommended post types (Reels, Stories, Lives, ads, polls, etc.)
• Audience warm-up ideas, retargeting touchpoints, and any low-lift paid tactics that keep spend efficient while maximizing lead capture
• Simple performance tracking framework: the key metrics I should watch and how often to check them
Format the final delivery as a Google Sheet (calendar view) plus a concise slide deck or PDF that walks me through the strategy and explains why each element is there. If the plan hits targets and feels manageable, I’ll extend the contract into the new year for ongoing optimization.