Comprehensive On-Page + Off-Page SEO Optimization for New School Website – Increase DA, Traffic & Rankings
Budget: ₹12,500 – ₹37,500 INR
I own a relatively new school website (domain age ~7 months) with a clean, modern, and competitive design/structure. Current SEO metrics (from MOZ & SEMrush):
DA: 08–09
PA: ~20
Spam Score: 1% (good)
Organic traffic: 0 visits
Ranking keywords: Only 4
Backlinks: ~314 (too low)
The site has good potential but needs full professional SEO work to start getting real admissions/traffic from Google searches (especially local + education-related keywords like "[city] best school", "admissions 2026", course names, etc.).
Project Goal
Turn this into a strong-ranking school site:
Target DA/PA >30–35 within 6–9 months
Grow to 150+ ranking keywords
Achieve 2,000–5,000 monthly organic visits
Build high-quality backlinks (education/local niche preferred)
Scope of Work Required
On-Page SEO Full Audit & Fix (priority – fix all red flags from previous audit images)
Optimize all title tags, meta descriptions, headings (H1–H6)
Image alt text, file names, compression
Internal linking improvements
Schema markup (School, LocalBusiness, FAQ, Course)
Keyword optimization for main pages (home, about, admissions, courses/programs, contact, blog)
Content Strategy & Creation
Keyword research (target high-intent education/admissions keywords, long-tail)
Create/optimize 10–15 core pages (programs, admissions process, fees, location-specific pages)
Plan & start a blog section (parent guides, school tips, career advice – 4–6 articles to begin)
Technical SEO
Core Web Vitals, mobile optimization
Sitemap, robots.txt, crawl error fixes
Speed improvements if needed
Off-Page SEO & Link Building
Build 300–500+ quality backlinks over 6 months (white-hat only: education blogs, local directories, guest posts, alumni/partner sites, HARO, school-related PR)
Google Business Profile full optimization + local citations
Local SEO Focus (very important for school)
City/area-specific pages & optimization
Consistent NAP across directories
Deliverables & Timeline (proposed phased approach – we can discuss)
Month 1: Full audit report + on-page fixes + initial keyword research & content outlines
Month 2–3: Content creation/optimization + technical fixes + start link building
Month 4–6: Ongoing content, links, monitoring & adjustments
Monthly reports: rankings, traffic, backlinks (via Google Search Console, SEMrush/Ahrefs, etc.)
What I Provide
Access to site (WordPress or whatever CMS)
Previous audit images/screenshots (red areas to fix)
School name, location Itanagar, Arunachal Pradesh, branding guidelines
Any existing content/keywords
Requirements from you: Best primary school in Itanagar
Best primary school in Arunachal Pradesh
Best school for boys in Itanagar
Best school for boys in Arunachal Pradesh
Best school for girls in Arunachal Pradesh
Best school for girls in Itanagar
Best integrated school in Itanagar
Best school with sports excellence in Arunachal Pradesh
School with best teacher in Itanagar
Best boarding school school in Arunachal Pradesh
Best residential school Itanagar / Arunachal Pradesh
Fully residential CBSE school Arunachal
Top boarding school Itanagar 2026
Proven experience with school/education website SEO (or similar local service sites)
Access to/show proof of tools (SEMrush, Ahrefs, MOZ, GSC, etc.)
White-hat only – no black-hat/PBN/link spam
Clear monthly reporting & communication (weekly updates preferred)
Please attach:
2–3 similar past projects (school/education/local business preferred)
Your proposed timeline & monthly plan
Estimated budget breakdown (fixed per phase or monthly retainer)
DA: 08–09
PA: ~20
Spam Score: 1% (good)
Organic traffic: 0 visits
Ranking keywords: Only 4
Backlinks: ~314 (too low)
The site has good potential but needs full professional SEO work to start getting real admissions/traffic from Google searches (especially local + education-related keywords like "[city] best school", "admissions 2026", course names, etc.).
Project Goal
Turn this into a strong-ranking school site:
Target DA/PA >30–35 within 6–9 months
Grow to 150+ ranking keywords
Achieve 2,000–5,000 monthly organic visits
Build high-quality backlinks (education/local niche preferred)
Scope of Work Required
On-Page SEO Full Audit & Fix (priority – fix all red flags from previous audit images)
Optimize all title tags, meta descriptions, headings (H1–H6)
Image alt text, file names, compression
Internal linking improvements
Schema markup (School, LocalBusiness, FAQ, Course)
Keyword optimization for main pages (home, about, admissions, courses/programs, contact, blog)
Content Strategy & Creation
Keyword research (target high-intent education/admissions keywords, long-tail)
Create/optimize 10–15 core pages (programs, admissions process, fees, location-specific pages)
Plan & start a blog section (parent guides, school tips, career advice – 4–6 articles to begin)
Technical SEO
Core Web Vitals, mobile optimization
Sitemap, robots.txt, crawl error fixes
Speed improvements if needed
Off-Page SEO & Link Building
Build 300–500+ quality backlinks over 6 months (white-hat only: education blogs, local directories, guest posts, alumni/partner sites, HARO, school-related PR)
Google Business Profile full optimization + local citations
Local SEO Focus (very important for school)
City/area-specific pages & optimization
Consistent NAP across directories
Deliverables & Timeline (proposed phased approach – we can discuss)
Month 1: Full audit report + on-page fixes + initial keyword research & content outlines
Month 2–3: Content creation/optimization + technical fixes + start link building
Month 4–6: Ongoing content, links, monitoring & adjustments
Monthly reports: rankings, traffic, backlinks (via Google Search Console, SEMrush/Ahrefs, etc.)
What I Provide
Access to site (WordPress or whatever CMS)
Previous audit images/screenshots (red areas to fix)
School name, location Itanagar, Arunachal Pradesh, branding guidelines
Any existing content/keywords
Requirements from you: Best primary school in Itanagar
Best primary school in Arunachal Pradesh
Best school for boys in Itanagar
Best school for boys in Arunachal Pradesh
Best school for girls in Arunachal Pradesh
Best school for girls in Itanagar
Best integrated school in Itanagar
Best school with sports excellence in Arunachal Pradesh
School with best teacher in Itanagar
Best boarding school school in Arunachal Pradesh
Best residential school Itanagar / Arunachal Pradesh
Fully residential CBSE school Arunachal
Top boarding school Itanagar 2026
Proven experience with school/education website SEO (or similar local service sites)
Access to/show proof of tools (SEMrush, Ahrefs, MOZ, GSC, etc.)
White-hat only – no black-hat/PBN/link spam
Clear monthly reporting & communication (weekly updates preferred)
Please attach:
2–3 similar past projects (school/education/local business preferred)
Your proposed timeline & monthly plan
Estimated budget breakdown (fixed per phase or monthly retainer)