Brand Awareness Social Campaign

Job ID: 40256281

Budget: $30 – $250 USD

I need a full-funnel social media campaign built from scratch with one clear objective: boost my brand’s visibility among new audiences. You will start by auditing my current online presence (website and existing profiles, if any), identify the most promising platforms for my niche, then craft a cohesive strategy that maps out content themes, posting cadence, and measurable KPIs tied to awareness.

I’m open to your professional recommendation on which networks and creative formats to prioritise, provided every choice feeds into the overall goal of getting more people to recognise and remember the brand. Please outline realistic timelines, the tools you plan to use for scheduling and analytics, and any paid-promotion tactics you believe will accelerate reach.

Deliverables:
• Strategy document with platform selection rationale, target personas, key messages, and content pillars.
• 30-day content calendar (copy, visual direction, suggested hashtags).
• Sample creatives (static or motion as appropriate) that reflect the strategy.
• Tracking framework showing how impressions, reach, and brand mentions will be monitored and reported each week.

I’ll sign off on the strategy and first set of creatives before launch; final acceptance hinges on receiving the agreed assets in the specified formats plus a brief post-campaign report summarising outcomes against the stated KPIs.