Brand Awareness Content Strategy

I’m looking to partner with a content strategist who can architect a clear, data-driven plan to raise my brand’s visibility. The single, overriding objective is to increase brand awareness; every recommendation you make should ladder back to that goal.

My priority channels are Website/Blog, Social Media and WhatsApp. I’d like you to map out how these three touch-points can work together, outlining the role each one plays in the customer journey. For example, you might propose long-form, SEO-optimised articles on the blog to capture organic traffic, snackable social posts scheduled through tools such as Hootsuite or Buffer to spark conversation, and curated WhatsApp broadcasts to nurture the most engaged followers. Feel free to suggest additional tactics as long as they reinforce the primary goal.

Deliverables I need from you:
• A concise audience and competitor audit (leveraging Google Analytics or similar data where possible).
• A 90-day editorial calendar that specifies topics, formats and publishing cadence across the three channels.
• Brand voice and visual guidelines to keep every piece of content consistent.
• Measurement framework—clear KPIs and a simple dashboard mock-up showing how we’ll track reach, impressions and share-of-voice.

Acceptance criteria: the strategy should be actionable from day one, align with my existing brand guidelines (I’ll share these on award) and include at least three low-cost, quick-win ideas I can implement immediately.

If this sounds like the kind of challenge you enjoy, let’s talk about timelines and next steps.