Boost Brand Awareness on Facebook

Job ID: 40357141

Budget: $15 – $25 USD

I want to run a dedicated Facebook campaign focused solely on increasing brand awareness. Because social media is the only channel in scope, all strategy and execution should revolve around Facebook’s tools—Business Manager, Ads Manager, and Meta Pixel.

Here’s what I need:
• A concise campaign strategy that outlines target audiences, messaging angles, and suggested formats (organic posts, boosted posts, and paid ads).
• A 30-day content calendar with post copy, creative direction, and recommended scheduling times.
• Setup or review of the Facebook ad account to ensure tracking, custom audiences, and basic reporting are in place.
• Two to three ad mock-ups (static or short video) that match the proposed messaging.
• A brief performance checklist so I can monitor reach, impressions, and brand-lift indicators once the campaign is live.

Please keep the plan practical and easy to implement—no need for additional channels like Instagram or LinkedIn at this stage. If you have proven experience growing brand visibility on Facebook, I’m looking forward to your ideas and sample results.