BLOOMBOX Brand Social Media Manager

Job ID: 40607937

Budget: $30 – $250 USD

Full Social Media Manager Needed for BLOOMBOX – Montessori Early Childhood Development Brand (Bangladesh)

About BLOOMBOX

BLOOMBOX is not just another educational toy brand.

We are building a trusted parenting brand dedicated to helping Bangladeshi parents understand the importance of early childhood development through scientifically designed Montessori-inspired learning toys.

Our mission is not to sell toys.

Our mission is to educate parents first, earn their trust, and become the first brand they think of whenever they want the best for their child's development.

Our Vision

To become the most trusted early childhood development brand in Bangladesh, where parents choose BLOOMBOX with complete confidence because they believe in our knowledge, honesty, and commitment to their children's future.

What We're Looking For

We are looking for a creative and strategic Full Social Media Manager who understands branding, psychology, education-based marketing, storytelling, and organic audience growth.

This is NOT a typical product-selling page.

Our content should make parents think:

"I learned something valuable today."

Sales will come naturally after trust is built.

Main Goal

Build massive brand awareness and establish BLOOMBOX as Bangladesh's most trusted source for early childhood development education.

Target Audience

New parents

Expecting parents

Parents of children aged 0–6 years

Montessori-conscious families

Parents interested in brain development

Families looking for safe, meaningful, and educational toys

Content Strategy

Our content should educate before it sells.

Topics include:

Why the first 5 years of life matter

Early brain development

Montessori education explained simply

Right toy at the right age

Learning through play

Safe vs unsafe toys

Educational toys vs time-wasting toys

Screen time alternatives

Creativity and imagination development

Fine motor skill development

Gross motor skill development

Language development

Cognitive development

Sensory play

Emotional intelligence

Independent learning

Building confidence through play

Common parenting mistakes

Toy buying guides

Age-wise development milestones

Home learning activities

Parent education series

Myth vs Fact

Child psychology tips

Scientific research simplified for parents

Responsibilities

The Social Media Manager will:

Develop a long-term brand strategy

Create a monthly content calendar

Plan weekly campaigns

Research child development topics

Research Montessori education

Create engaging educational content

Write captions and storytelling posts

Design social media creatives

Create Reels concepts

Produce carousel posts

Create infographic posts

Create short educational videos

Develop parent-focused campaigns

Manage Facebook and Instagram

Build community engagement

Respond to comments and messages professionally

Monitor analytics

Suggest improvements based on performance

Stay updated with trends while maintaining educational credibility

We Want a Different Approach

We are NOT interested in posting product photos every day.

Instead, we want to become the page parents actively follow because they learn something useful.

Examples:

"Why expensive toys don't always help development."

"One simple activity that builds your child's brain in 10 minutes."

"The biggest mistake parents make when buying toys."

"Why children learn faster through play than memorization."

"How the wrong toy can limit creativity."

"Signs your child needs more sensory play."

"What toy should a 2-year-old actually be using?"

"5 toys every child does NOT need."

"How Montessori differs from traditional learning."

"How to make your child fall in love with learning instead of fearing education."

Our goal is to reshape how parents think about learning—not push products.

Deliverables

Complete monthly content calendar

Weekly content plan

Content pillars

Brand voice guidelines

Educational post ideas

Reels ideas

Carousel designs

Short-form video scripts

Caption writing

Graphic design

Hashtag strategy

Community engagement strategy

Growth strategy

Organic reach strategy

Performance reports

Competitor analysis

Parent persona research

Trend research

Seasonal campaign planning

Ideal Candidate

Proven experience managing brands on Facebook and Instagram

Strong understanding of content marketing and brand storytelling

Excellent graphic design skills

Video editing skills for short-form content

Experience creating viral educational content

Strong copywriting ability

Able to simplify research into engaging parent-friendly content

Familiarity with Montessori principles or willingness to learn

Experience with parenting, education, child development, healthcare, or family-focused brands is a strong advantage

Success Metrics

We will evaluate success based on:

Brand awareness growth

Reach and impressions

Engagement rate

Shares and saves

Community growth

Parent trust and interaction

High-quality educational content

Organic audience growth

Strong brand positioning

Sales are important, but in the initial phase our primary focus is building trust, educating parents, and establishing BLOOMBOX as the most credible early childhood development brand in Bangladesh.

If you are passionate about meaningful marketing, education, and building a brand that genuinely impacts children's futures, we'd love to hear from you.