Tech Youth EngaProgram "Fit & Fokus" 30 Harigement Content Guide
Budget: $250 – $750 USD
I need a compact yet thorough guide that lets my team create high-engagement content for teens and young adults who love technology and gadgets. The document must go beyond vague advice; it should spell out exactly what to do and why, so any writer, designer, or social-media manager can jump in and stay on brand.
Core focus
Our single metric is engagement—likes, shares, comments, saves, watch-time—so every section of the guide must keep that goal front and centre.
What I expect to receive
• A structured document (Google Doc or editable PDF) covering:
– Purpose statement tied to engagement KPIs
– Audience persona for tech-savvy teens & young adults (demographics, motivations, tone triggers)
– Primary topics/keywords around technology and gadgets, with short rationale for each
– Core message framework: the one thing every post should make the audience feel or do
– Voice & style rules (vocabulary level, humour, emoji policy, local slang guidelines)
– Visual direction: colour palette, photography style, short-form video cues, reference mood board links
– Content timeline: suggested posting cadence for reels, carousels, stories, blogs over one month
– Expected outputs checklist so the team can tick off each asset before publishing
Acceptance
A brief test section (one sample week planned out) will confirm the structure works. Once that passes review, you’ll deliver the full guide.
Please base recommendations on proven social media/content marketing practices. If you rely on any frameworks—Hero-Hub-Help, PAS, content pillars—note them so the team can learn and iterate.
Core focus
Our single metric is engagement—likes, shares, comments, saves, watch-time—so every section of the guide must keep that goal front and centre.
What I expect to receive
• A structured document (Google Doc or editable PDF) covering:
– Purpose statement tied to engagement KPIs
– Audience persona for tech-savvy teens & young adults (demographics, motivations, tone triggers)
– Primary topics/keywords around technology and gadgets, with short rationale for each
– Core message framework: the one thing every post should make the audience feel or do
– Voice & style rules (vocabulary level, humour, emoji policy, local slang guidelines)
– Visual direction: colour palette, photography style, short-form video cues, reference mood board links
– Content timeline: suggested posting cadence for reels, carousels, stories, blogs over one month
– Expected outputs checklist so the team can tick off each asset before publishing
Acceptance
A brief test section (one sample week planned out) will confirm the structure works. Once that passes review, you’ll deliver the full guide.
Please base recommendations on proven social media/content marketing practices. If you rely on any frameworks—Hero-Hub-Help, PAS, content pillars—note them so the team can learn and iterate.