Social Media Strategy for Resort
Budget: $15 – $25 USD
I oversee marketing for The Abbey Resort, a lakeside getaway known for weddings, meetings, and leisure escapes. I’m ready to refresh our social presence and would like a specialist to guide the process from audit to execution over the next three months.
Here’s what I need you to deliver:
• Channel audit and competitor snapshot to show where we stand and the quick wins you see
• 90-day content calendar that blends organic posts, short-form video ideas, and paid pushes designed to fill rooms and event space
• Copy, creative direction, and recommended posting cadence for each chosen platform (likely Facebook, Instagram, or Twitter—justify the mix you pick)
• Two targeted ad campaigns—one aimed at weekend leisure guests, one at corporate/event planners—with basic audience builds and budget split suggestions
• Weekly performance report highlighting follower growth, engagement, CTR to abbeyresort.com, and your next-step recommendations
Success will be judged by tangible lift in engagement and traffic; we’ll agree on specific benchmarks before launch. Mention the tools you prefer—Meta Business Suite, Hootsuite, Sprout Social, Buffer, Canva, Google Analytics, etc.—and share at least one hospitality or travel account you’ve grown.
If month-one metrics meet the agreed targets, I’ll extend the partnership through our peak summer season.
Here’s what I need you to deliver:
• Channel audit and competitor snapshot to show where we stand and the quick wins you see
• 90-day content calendar that blends organic posts, short-form video ideas, and paid pushes designed to fill rooms and event space
• Copy, creative direction, and recommended posting cadence for each chosen platform (likely Facebook, Instagram, or Twitter—justify the mix you pick)
• Two targeted ad campaigns—one aimed at weekend leisure guests, one at corporate/event planners—with basic audience builds and budget split suggestions
• Weekly performance report highlighting follower growth, engagement, CTR to abbeyresort.com, and your next-step recommendations
Success will be judged by tangible lift in engagement and traffic; we’ll agree on specific benchmarks before launch. Mention the tools you prefer—Meta Business Suite, Hootsuite, Sprout Social, Buffer, Canva, Google Analytics, etc.—and share at least one hospitality or travel account you’ve grown.
If month-one metrics meet the agreed targets, I’ll extend the partnership through our peak summer season.