Social Media Sales Boost Strategy

My entire operation lives on social media and the single metric I care about right now is paid-order volume. I want a practical route from “scrolling follower” to “completed checkout,” then support to implement it.

Here’s what I need from you:

• A concise sales-focused strategy tailored to my current social channels (Instagram, Facebook, TikTok are the core ones in play).
• A 30-day content and ad calendar, including creative concepts, captions, and recommended formats (Reels, Stories, Carousel, etc.).
• Campaign setup inside Meta Business Suite—audience selection, pixel events, and budget distribution—ready for me to hit “publish.”
• Simple performance dashboard templates so I can track ROAS, CPA, and conversion rate without digging through endless reports.

Acceptance criteria
1. Strategy clearly maps each step of the funnel: awareness → engagement → purchase.
2. Calendar delivered in a shareable spreadsheet or Notion board, fully populated.
3. Campaign assets uploaded, tagged, and scheduled inside my accounts.
4. Tracking sheet auto-pulls data from Ads Manager and updates daily.

If you’re comfortable juggling copy, visuals, and ad tech—and you can explain your choices in plain language—I’m ready to start.