Social Media Marketing for Exam App
Budget: ₹750 – ₹1,250 INR
I run an AI-powered exam-prep app that turns UPSC, NEET, JEE, Banking, SSC, Railway and 200+ other tests into a cinematic, game-style experience. The product already has engaging features—daily boss challenges, 1-v-1 battles, XP, badges and live leaderboards—and now I’m ready to put it in front of India’s working professionals, the group I see gaining the most from flexible, on-the-go preparation.
What I need is a sharp social-first growth push. Your mission is to build and manage campaigns on Facebook, Instagram and LinkedIn, crafting both the strategy and the creative so our message feels native to each feed yet consistent with our brand voice. Think thumb-stopping short-form videos, carousels that highlight our gamified learning loop, and thought-leadership angles on LinkedIn that speak to professionals aiming for competitive-exam career moves.
Key outcomes I’m looking for:
• A 3-month channel plan detailing objectives, target personas, content themes, posting cadence and paid ad structure
• High-impact ad creatives (static, carousel, Reel/Story formats) plus accompanying copy that showcase the “addictive” learning hook
• Full campaign setup and optimisation inside Meta Business Suite and LinkedIn Campaign Manager, complete with pixel/events tracking
• Weekly performance reports with actionable insights on CAC, CTR, retention signals and creative fatigue, along with rapid A/B test iterations
• Recommendations for influencer or community partnerships that resonate with the professional learner segment
I’ll provide existing brand assets, demo access to the app and any user proof points you need. If you’ve scaled edu-tech or app-install campaigns in India before—and can back it up with clear metrics—I’d love to see it.
What I need is a sharp social-first growth push. Your mission is to build and manage campaigns on Facebook, Instagram and LinkedIn, crafting both the strategy and the creative so our message feels native to each feed yet consistent with our brand voice. Think thumb-stopping short-form videos, carousels that highlight our gamified learning loop, and thought-leadership angles on LinkedIn that speak to professionals aiming for competitive-exam career moves.
Key outcomes I’m looking for:
• A 3-month channel plan detailing objectives, target personas, content themes, posting cadence and paid ad structure
• High-impact ad creatives (static, carousel, Reel/Story formats) plus accompanying copy that showcase the “addictive” learning hook
• Full campaign setup and optimisation inside Meta Business Suite and LinkedIn Campaign Manager, complete with pixel/events tracking
• Weekly performance reports with actionable insights on CAC, CTR, retention signals and creative fatigue, along with rapid A/B test iterations
• Recommendations for influencer or community partnerships that resonate with the professional learner segment
I’ll provide existing brand assets, demo access to the app and any user proof points you need. If you’ve scaled edu-tech or app-install campaigns in India before—and can back it up with clear metrics—I’d love to see it.