Social Media Lead Generation Strategy
Budget: ₹1,500 – ₹12,500 INR
Grow our pipeline with a data-driven social media push across Instagram, LinkedIn, and Twitter (X). The assignment covers the full funnel: planning, creating, publishing, and optimising content that sparks conversation, widens reach, and converts curious scrollers into qualified leads.
Scope
• Craft a channel-specific strategy that balances paid and organic tactics.
• Produce and schedule creative visuals—short videos, carousels, reels, infographics—tailored to each platform’s algorithm and our brand voice.
• Monitor performance daily, adjust spend and messaging in real time, and retarget warm audiences.
• Report weekly on follower growth, engagement rate, cost-per-lead, and conversions attributed to social touchpoints.
Acceptance criteria
• A noticeable uptick in followers and engagement on every focus channel within the first month.
• A steady stream of verifiable leads delivered to our CRM.
• Clear, actionable insights in each report so next steps are obvious.
Bring your favourite stack—Meta Business Suite, LinkedIn Campaign Manager, X Ads, Canva, Adobe CC, Buffer, Hootsuite, or similar—and show past wins that prove you can turn creative visuals into measurable revenue.
Scope
• Craft a channel-specific strategy that balances paid and organic tactics.
• Produce and schedule creative visuals—short videos, carousels, reels, infographics—tailored to each platform’s algorithm and our brand voice.
• Monitor performance daily, adjust spend and messaging in real time, and retarget warm audiences.
• Report weekly on follower growth, engagement rate, cost-per-lead, and conversions attributed to social touchpoints.
Acceptance criteria
• A noticeable uptick in followers and engagement on every focus channel within the first month.
• A steady stream of verifiable leads delivered to our CRM.
• Clear, actionable insights in each report so next steps are obvious.
Bring your favourite stack—Meta Business Suite, LinkedIn Campaign Manager, X Ads, Canva, Adobe CC, Buffer, Hootsuite, or similar—and show past wins that prove you can turn creative visuals into measurable revenue.