Social Media Lead Gen Specialist
Budget: $250 – $750 USD
***ONLINE MARKETING SPECIALIST – Content & Social Media Manager (m/f/d)***
For an exciting range of B2B & B2C clients - Permanent Position / Full-Time
As an experienced Online Marketing Specialist, your focus is on SEO/SEA/SMO and campaign tracking — you are an expert in these areas. You act as the main point of contact for all online marketing matters and simultaneously take on the role of project lead in various client projects. You thrive on using online marketing strategies to achieve strong rankings, conversions, and leads.
YOUR RESPONSIBILITIES
* **Online Marketing Project Management & Consulting**
You manage campaign execution, scheduling, planning, budgeting, and resource coordination for your assigned clients. You also act as a strategic advisor in your area of expertise.
* **SMO (Social Media Optimization)**
You manage and further develop social media channels with a strong focus on creativity, performance, and branding. Your tasks include:
* Developing a strong brand presence on platforms like Instagram, Facebook, LinkedIn, TikTok, or others, tailored to the respective audience
* Creating, planning, and executing compelling content strategies and advertising campaigns
* Monitoring trends and integrating them into campaign concepts
* Editorial management of both print and online media content
* Planning and executing creative campaigns from ideation to analysis
* Coordinating visual content, especially short-form videos and motion graphics
* Community management and engagement tracking
* Implementing both internal and external communication and marketing measures
* **SEA (Search Engine Advertising)**
You bring experience with Google Ads — including Search, Display, and Shopping campaigns — and take over the conceptualization, planning, and execution of these in collaboration with internal and external stakeholders. Experience with Microsoft Bing Advertising is a plus.
* **SEO (Search Engine Optimization)**
You conduct keyword research and competitive analysis and are responsible for both content-based and technical SEO implementations. You lead internal and external SEO training sessions.
* **Tracking & Analytics**
You set up and manage tracking for online campaigns, are proficient with Google Tag Manager, Google Analytics 4, and ideally Matomo. You understand how to use UTM parameters effectively to measure campaign success.
* **Evaluation & Reporting**
You analyze key performance indicators (KPI) across SEO, SEA, newsletters, and social campaigns. You generate meaningful reports and recommend optimization strategies based on data insights — presented in a clear and accessible way for both internal teams and clients.
* **Newsletter / Email Marketing**
You develop email marketing templates and setups, handle contact list management, and analyze performance metrics. You provide both technical and strategic support for email campaigns.
* **CRM & Marketing Automation**
You have initial experience with CRM tools, ideally HubSpot, and are familiar with setting up automated marketing workflows and managing lead nurturing processes.
---
### **YOUR PROFILE**
* A degree or completed training in Online Marketing, Business Informatics, Communications, or a comparable qualification
* In-depth knowledge and experience with analytics and tracking tools (Google Tag Manager, GA4, Matomo, HubSpot, etc.)
* Hands-on experience with marketing automation platforms such as HubSpot or Brevo is a plus
* Strong analytical skills to evaluate campaign performance and user behavior
* Entrepreneurial thinking, solution-oriented mindset, hands-on approach, and a strong sense of teamwork
* Confident, innovative, and open-minded personality with a passion for digital trends
* Excellent communication skills in German (native or fluent) and good English skills (written and spoken)
---
### **WHAT TO EXPECT**
* A **permanent full-time position** in a creative, agile, and motivated team
* An environment that constantly engages with new digital trends, AI tools, and innovations
* Flat hierarchies and space for both personal and professional development
* The opportunity to contribute your expertise, creativity, and passion
* Remote work options available
* Occasional travel depending on campaign requirements
---
INTERESTED?
If this role sounds like the perfect fit for you, please send us your compelling application including answers to the following three questions:
What has been your most successful campaign to date, and how did you implement it?
Why should we choose you?
Have you ever worked on a campaign that didn’t succeed? If so, what happened and what did you learn?
We will select three promising candidates and invite them to a 30-minute video call to get to know them personally.
After these conversations, we will choose one person for a long-term and successful collaboration.
We look forward to getting to know you — your future team at Design Planet since 2009
For an exciting range of B2B & B2C clients - Permanent Position / Full-Time
As an experienced Online Marketing Specialist, your focus is on SEO/SEA/SMO and campaign tracking — you are an expert in these areas. You act as the main point of contact for all online marketing matters and simultaneously take on the role of project lead in various client projects. You thrive on using online marketing strategies to achieve strong rankings, conversions, and leads.
YOUR RESPONSIBILITIES
* **Online Marketing Project Management & Consulting**
You manage campaign execution, scheduling, planning, budgeting, and resource coordination for your assigned clients. You also act as a strategic advisor in your area of expertise.
* **SMO (Social Media Optimization)**
You manage and further develop social media channels with a strong focus on creativity, performance, and branding. Your tasks include:
* Developing a strong brand presence on platforms like Instagram, Facebook, LinkedIn, TikTok, or others, tailored to the respective audience
* Creating, planning, and executing compelling content strategies and advertising campaigns
* Monitoring trends and integrating them into campaign concepts
* Editorial management of both print and online media content
* Planning and executing creative campaigns from ideation to analysis
* Coordinating visual content, especially short-form videos and motion graphics
* Community management and engagement tracking
* Implementing both internal and external communication and marketing measures
* **SEA (Search Engine Advertising)**
You bring experience with Google Ads — including Search, Display, and Shopping campaigns — and take over the conceptualization, planning, and execution of these in collaboration with internal and external stakeholders. Experience with Microsoft Bing Advertising is a plus.
* **SEO (Search Engine Optimization)**
You conduct keyword research and competitive analysis and are responsible for both content-based and technical SEO implementations. You lead internal and external SEO training sessions.
* **Tracking & Analytics**
You set up and manage tracking for online campaigns, are proficient with Google Tag Manager, Google Analytics 4, and ideally Matomo. You understand how to use UTM parameters effectively to measure campaign success.
* **Evaluation & Reporting**
You analyze key performance indicators (KPI) across SEO, SEA, newsletters, and social campaigns. You generate meaningful reports and recommend optimization strategies based on data insights — presented in a clear and accessible way for both internal teams and clients.
* **Newsletter / Email Marketing**
You develop email marketing templates and setups, handle contact list management, and analyze performance metrics. You provide both technical and strategic support for email campaigns.
* **CRM & Marketing Automation**
You have initial experience with CRM tools, ideally HubSpot, and are familiar with setting up automated marketing workflows and managing lead nurturing processes.
---
### **YOUR PROFILE**
* A degree or completed training in Online Marketing, Business Informatics, Communications, or a comparable qualification
* In-depth knowledge and experience with analytics and tracking tools (Google Tag Manager, GA4, Matomo, HubSpot, etc.)
* Hands-on experience with marketing automation platforms such as HubSpot or Brevo is a plus
* Strong analytical skills to evaluate campaign performance and user behavior
* Entrepreneurial thinking, solution-oriented mindset, hands-on approach, and a strong sense of teamwork
* Confident, innovative, and open-minded personality with a passion for digital trends
* Excellent communication skills in German (native or fluent) and good English skills (written and spoken)
---
### **WHAT TO EXPECT**
* A **permanent full-time position** in a creative, agile, and motivated team
* An environment that constantly engages with new digital trends, AI tools, and innovations
* Flat hierarchies and space for both personal and professional development
* The opportunity to contribute your expertise, creativity, and passion
* Remote work options available
* Occasional travel depending on campaign requirements
---
INTERESTED?
If this role sounds like the perfect fit for you, please send us your compelling application including answers to the following three questions:
What has been your most successful campaign to date, and how did you implement it?
Why should we choose you?
Have you ever worked on a campaign that didn’t succeed? If so, what happened and what did you learn?
We will select three promising candidates and invite them to a 30-minute video call to get to know them personally.
After these conversations, we will choose one person for a long-term and successful collaboration.
We look forward to getting to know you — your future team at Design Planet since 2009
Related categories:
Internet Marketing
Social Media Marketing
Digital Marketing
Marketing Strategy
Content Marketing