Social Media Fundraiser Promotion
Budget: $250 – $750 USD
I’m organizing a community-driven fundraiser and need a dedicated social media specialist to turn our story into an online movement that inspires donations.
You’ll start by auditing the cause, target audience, and existing creative assets, then propose a platform mix—Facebook, Instagram, Twitter, or others you deem effective—detailing why each channel fits our goals. From there, I expect a content calendar, engaging copy, eye-catching graphics or short-form videos, and paid-vs-organic tactics that maximise reach without wasting spend. Real-time engagement is critical, so timely replies to comments and messages must be built into your workflow.
Deliverables
• Strategic plan outlining objectives, audience personas, messaging pillars, and KPIs
• 4-week content calendar with post copy, visuals, and publishing schedule ready for approval before launch
• Implementation of scheduled posts and any paid ads, including creative design and targeting setup
• Ongoing community management and optimisation based on performance data
• Weekly analytics reports summarising impressions, engagement, click-throughs, and donation conversions, plus clear next-step recommendations
Acceptance criteria
• Strategy and calendar approved prior to publishing
• Measurable lift in engagement and traffic to the donation page each week
• All source files and ad account data handed over at campaign close
If you’ve previously driven successful fundraising campaigns through social media, share quick stats or examples so I can gauge fit. Let’s make this cause impossible to ignore.
You’ll start by auditing the cause, target audience, and existing creative assets, then propose a platform mix—Facebook, Instagram, Twitter, or others you deem effective—detailing why each channel fits our goals. From there, I expect a content calendar, engaging copy, eye-catching graphics or short-form videos, and paid-vs-organic tactics that maximise reach without wasting spend. Real-time engagement is critical, so timely replies to comments and messages must be built into your workflow.
Deliverables
• Strategic plan outlining objectives, audience personas, messaging pillars, and KPIs
• 4-week content calendar with post copy, visuals, and publishing schedule ready for approval before launch
• Implementation of scheduled posts and any paid ads, including creative design and targeting setup
• Ongoing community management and optimisation based on performance data
• Weekly analytics reports summarising impressions, engagement, click-throughs, and donation conversions, plus clear next-step recommendations
Acceptance criteria
• Strategy and calendar approved prior to publishing
• Measurable lift in engagement and traffic to the donation page each week
• All source files and ad account data handed over at campaign close
If you’ve previously driven successful fundraising campaigns through social media, share quick stats or examples so I can gauge fit. Let’s make this cause impossible to ignore.