Social Media and Digital Marketing Management Expert

Social Media & Content Strategy
• Own Instagram, YouTube Shorts, and emerging platforms
• Plan & execute Reels-first content strategy
• Drive daily posting (Reels, Stories, UGC, trends)
• Collaborate with creators & micro-influencers
• Build content calendars aligned to launches & offers

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Paid Performance Marketing (Core)
• Manage Meta Ads (FB + Instagram) end-to-end
• Drive ROAS-focused campaigns (traffic, conversion, retargeting)
• A/B test creatives, hooks, audiences & offers
• Work closely with creative team for ad assets
• Optimize CAC, CTR, CPM, AOV

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D2C Website Growth
• Improve conversion rates (landing pages, offers, bundles)
• Optimize product pages (copy, reviews, USPs)
• Implement retargeting (cart abandon, view content)
• Coordinate with Shopify / tech team

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Influencer & UGC Marketing
• Identify & onboard micro and mid-tier creators
• Run barter + paid influencer campaigns
• Repurpose UGC into ads & website content
• Track performance of influencer-led sales

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CRM, Retention & Automation
• Manage WhatsApp marketing (broadcasts, flows)
• Email campaigns for drops, launches & retention
• Improve repeat purchase & LTV
• Work with tools like Klaviyo / WhatsApp APIs

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KPIs You Will Own
• ROAS (Target: 3x+)
• Monthly D2C revenue
• CAC reduction
• Conversion rate improvement
• Follower & engagement quality (not vanity)
• Repeat purchase %

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Required Skills
• Strong D2C mindset
• Hands-on Meta Ads experience
• Deep understanding of Instagram Reels & trends
• Experience with Shopify / WooCommerce
• Data-driven decision making
• Excellent copy sense (Hinglish + English)
• Beauty / perfume / FMCG experience is a big plus