Social Media Car Promotions -- 2

I run a dealership that prides itself on supplying good-quality cars at genuinely affordable prices, working only with trusted, verified dealers. The next step is to amplify our reach online, so I’m looking for a results-driven marketer who can take full ownership of our social-media presence.

Our immediate priority is WhatsApp. I’d like you to set up and optimise a WhatsApp Business account, craft attention-grabbing broadcast messages, and build segmented contact lists that translate directly into showroom visits and inquiries. If you see opportunities to repurpose this content on Facebook or Instagram later, I’m open to suggestions, but the core focus must remain on WhatsApp for now.

Key deliverables
• WhatsApp Business set-up and profile optimisation
• Three persuasive broadcast message templates (new arrivals, promotions, and dealer partnerships)
• A 30-day content and outreach calendar with recommended send times
• Clear metrics to track leads generated, response rate, and conversions to test drives

Acceptance criteria
– Account fully configured and verified
– Message templates free of spam-trigger words and compliant with WhatsApp guidelines
– Calendar delivered in editable format (Google Sheets or Excel)
– Reporting framework explained so my team can monitor performance after hand-over

Please outline any similar automotive campaigns you’ve run, the tools you’ll use, and your proposed timeline for completing the initial 30-day rollout.