Social Media Brand Awareness Campaign
Budget: $250 – $750 USD
My priority is to raise brand awareness and I want to do it where my audience already spends time—Facebook and Instagram. I need a complete social-media plan that covers strategy, creative execution, and ongoing optimisation.
The work begins with a concise audience and competitor scan so every post, reel, story, and paid placement feels relevant and on-brand. From there, you will shape a content calendar, craft visuals and copy that fit each platform’s best practices, and schedule everything through Meta’s Business Suite (or a similar tool you prefer). Short-form video, carousel posts, and story sequences should feature prominently to maximise organic reach before we layer in targeted ads.
To keep the campaign data-driven, I expect weekly performance snapshots—reach, impressions, engagement rate, and any brand-lift indicators you recommend—plus a simple action plan for the next sprint. All assets remain editable so they can be reused after the project wraps.
Deliverables
• 1 social-media awareness strategy (Facebook & Instagram)
• 30-day content calendar with post captions, hashtags, and creative guidance
• Ready-to-publish graphics and short videos in appropriate sizes
• Ad set configurations for a modest test budget, including audience parameters
• Weekly KPI reports with insights and next-step recommendations
Final files should be shared in Canva or Adobe formats alongside raw footage or imagery where relevant.
The work begins with a concise audience and competitor scan so every post, reel, story, and paid placement feels relevant and on-brand. From there, you will shape a content calendar, craft visuals and copy that fit each platform’s best practices, and schedule everything through Meta’s Business Suite (or a similar tool you prefer). Short-form video, carousel posts, and story sequences should feature prominently to maximise organic reach before we layer in targeted ads.
To keep the campaign data-driven, I expect weekly performance snapshots—reach, impressions, engagement rate, and any brand-lift indicators you recommend—plus a simple action plan for the next sprint. All assets remain editable so they can be reused after the project wraps.
Deliverables
• 1 social-media awareness strategy (Facebook & Instagram)
• 30-day content calendar with post captions, hashtags, and creative guidance
• Ready-to-publish graphics and short videos in appropriate sizes
• Ad set configurations for a modest test budget, including audience parameters
• Weekly KPI reports with insights and next-step recommendations
Final files should be shared in Canva or Adobe formats alongside raw footage or imagery where relevant.