Social Engagement Marketing Plan
Budget: £10 – £15 GBP
The task is to review my current website and social profiles, then craft a full-fledged marketing plan whose single aim is to boost engagement on Facebook and Instagram. After assessing what already exists, you will propose either a refreshed theme that matches my brand or an entirely new creative direction—whichever you believe will spark the strongest audience response.
Content variety is encouraged. I’d like images, short-form videos, and infographics woven into a cohesive calendar that feels consistent yet never repetitive. Feel free to tap into any native tools on the platforms (Reels, Stories, carousels) as well as Canva, Adobe, or other design apps you prefer; I’m flexible as long as the final assets are polished and ready to post.
Deliverables
• A concise strategy document outlining goals, audience insights, tone, and key metrics for success
• A 30-day content calendar (with the option to extend) that lists post dates, captions, hashtags, and creative notes
• All visual assets and editable files for each scheduled post
• Brief performance-tracking template so we can measure engagement growth
Acceptance Criteria
• Strategy and calendar align with the stated engagement objective
• Copy is error-free, on-brand, and tailored to Facebook/Instagram best practices
• Assets are optimized for platform specs (sizes, durations, aspect ratios)
I’d love to collaborate with someone—ideally a student or early-career marketer—who wants to grow alongside the project and refine the plan month by month.
Content variety is encouraged. I’d like images, short-form videos, and infographics woven into a cohesive calendar that feels consistent yet never repetitive. Feel free to tap into any native tools on the platforms (Reels, Stories, carousels) as well as Canva, Adobe, or other design apps you prefer; I’m flexible as long as the final assets are polished and ready to post.
Deliverables
• A concise strategy document outlining goals, audience insights, tone, and key metrics for success
• A 30-day content calendar (with the option to extend) that lists post dates, captions, hashtags, and creative notes
• All visual assets and editable files for each scheduled post
• Brief performance-tracking template so we can measure engagement growth
Acceptance Criteria
• Strategy and calendar align with the stated engagement objective
• Copy is error-free, on-brand, and tailored to Facebook/Instagram best practices
• Assets are optimized for platform specs (sizes, durations, aspect ratios)
I’d love to collaborate with someone—ideally a student or early-career marketer—who wants to grow alongside the project and refine the plan month by month.