Smile Correction Social Media Campaign
Budget: ₹12,500 – ₹37,500 INR
My dental clinic specialises in Smile Correction and I want to turn Facebook and Instagram (with a supporting layer of Google Ads if you think it makes sense) into reliable engines for new-patient bookings from neighbourhoods close to the practice.
The assignment covers the full social media cycle: audience research for local, high-intent prospects; a content calendar that mixes promotional offers, concise educational posts about our procedures, before-and-after or testimonial stories, and spotlights on the clinic’s unique specialities; creative production that feels professional yet friendly; paid-media setup with precise geo-targeting; and weekly optimisation to keep cost per lead low while steadily scaling reach.
Deliverables I need to see:
• 30-day content plan with post copy, images/reels guidelines, and suggested ad angles
• Campaign build in Facebook Business Manager and Instagram, plus mirrored ad sets in Google Ads if included
• Clear tracking via Meta Pixel / Google Tag Manager leading to a simple report that shows impressions, clicks, cost per lead and booked-appointment conversions
A short kickoff call will hand over brand assets, current patient personas and location radius. From there, I expect the first batch of posts and ads to be ready to go live within one week, and performance insights to start from day seven.
If you’ve driven measurable local growth for dental or similar healthcare practices before, your approach will fit perfectly—let me know how you intend to hit those lead numbers while keeping compliance and patient privacy intact.
The assignment covers the full social media cycle: audience research for local, high-intent prospects; a content calendar that mixes promotional offers, concise educational posts about our procedures, before-and-after or testimonial stories, and spotlights on the clinic’s unique specialities; creative production that feels professional yet friendly; paid-media setup with precise geo-targeting; and weekly optimisation to keep cost per lead low while steadily scaling reach.
Deliverables I need to see:
• 30-day content plan with post copy, images/reels guidelines, and suggested ad angles
• Campaign build in Facebook Business Manager and Instagram, plus mirrored ad sets in Google Ads if included
• Clear tracking via Meta Pixel / Google Tag Manager leading to a simple report that shows impressions, clicks, cost per lead and booked-appointment conversions
A short kickoff call will hand over brand assets, current patient personas and location radius. From there, I expect the first batch of posts and ads to be ready to go live within one week, and performance insights to start from day seven.
If you’ve driven measurable local growth for dental or similar healthcare practices before, your approach will fit perfectly—let me know how you intend to hit those lead numbers while keeping compliance and patient privacy intact.