PR & Review Management Specialist

SaaS Brand Awareness, PR & Review Management Specialist

Job Overview

We are looking for an experienced SaaS Marketing and Brand Awareness Specialist to help grow the online reputation, visibility, and authority of a cloud-based software company.

The ideal candidate should have proven experience in software review platforms, PR outreach, directory submissions, online reputation management, and SaaS brand building.

Responsibilities

Review Platform Management

- Create and optimize profiles on major software review websites
- Improve software listings and profile visibility
- Manage customer review acquisition campaigns
- Respond to reviews professionally
- Monitor competitor activities

Brand Awareness

- Increase brand visibility across software marketplaces
- Submit software to relevant directories and listing websites
- Create and execute awareness campaigns
- Improve branded search presence

PR & Outreach

- Identify PR opportunities
- Submit company information to relevant publications
- Build relationships with software review communities
- Execute digital PR campaigns

Reputation Management

- Develop ethical review collection strategies
- Increase genuine customer reviews
- Monitor and improve online ratings
- Build trust signals across platforms

Deliverables

- Complete software directory submissions
- Review acquisition strategy
- Monthly progress reports
- Brand mention tracking
- Competitor benchmarking
- Authority-building recommendations

Requirements

- Proven SaaS marketing experience
- Experience with G2, Capterra, GetApp, Trustpilot, Software Advice, SourceForge, and similar platforms
- Strong communication skills
- PR and outreach experience
- Understanding of SaaS SEO and online reputation management

Proposal Requirements

Please include:

1. Previous SaaS projects
2. Review platform experience
3. Sample results achieved
4. Proposed strategy
5. Timeline
6. Pricing structure

Preferred Outcome (90 Days)

- Increased software review presence
- More verified customer reviews
- Improved online reputation
- Higher brand visibility
- Stronger authority in the software industryUpwork Title:

SaaS Brand Awareness & Review Management Expert Needed

SaaS PR & Online Reputation Specialist

G2, Capterra & Review Marketing Expert for SaaS Company


Skills to add in the job post:

SaaS Marketing

G2 Marketing

Capterra

GetApp

Trustpilot

Online Reputation Management

PR Outreach

Digital PR

Link Building

Brand Awareness

Review Management

SaaS SEO

Content Marketing