Multi-Platform Lead-Gen Campaign
Budget: $30 – $250 CAD
The project centres on turning social followers into qualified leads across Facebook, Instagram and Twitter, with TikTok and Snapchat folded in as the strategy scales. I already have brand guidelines; what’s missing is a cohesive plan that combines paid and organic tactics, day-to-day execution, and clear reporting on cost-per-lead.
Scope of work
• Map out a three-month content calendar that blends short-form videos, eye-catching images/graphics and concise written posts.
• Launch and optimise targeted ads in Meta Ads Manager, Twitter Ads, TikTok Ads and Snap Ads, all tied to a single lead-capture funnel or landing page.
• Monitor performance daily, refine audiences, and supply weekly dashboards that highlight CPL, CTR and engagement metrics.
• Provide a brief wrap-up report each month with action items for the next sprint.
Acceptance criteria
1. Leads attributable to campaign tracking links or pixels.
2. Weekly KPI report delivered in Google Sheets or Data Studio.
3. All creative assets handed over in editable format (PSD, AI or Canva links) at the end of each month.
The workflow can be fully remote; I’m happy to grant page roles, ad account access and any required tools once we lock in the calendar. Looking forward to a results-driven partnership that makes the most of every platform listed above.
Scope of work
• Map out a three-month content calendar that blends short-form videos, eye-catching images/graphics and concise written posts.
• Launch and optimise targeted ads in Meta Ads Manager, Twitter Ads, TikTok Ads and Snap Ads, all tied to a single lead-capture funnel or landing page.
• Monitor performance daily, refine audiences, and supply weekly dashboards that highlight CPL, CTR and engagement metrics.
• Provide a brief wrap-up report each month with action items for the next sprint.
Acceptance criteria
1. Leads attributable to campaign tracking links or pixels.
2. Weekly KPI report delivered in Google Sheets or Data Studio.
3. All creative assets handed over in editable format (PSD, AI or Canva links) at the end of each month.
The workflow can be fully remote; I’m happy to grant page roles, ad account access and any required tools once we lock in the calendar. Looking forward to a results-driven partnership that makes the most of every platform listed above.